Profiling later aged female teens: mall shopping behavior and clothing choice

Abstract

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.Abstract Retailers agree that segmenting and developing an understanding of target segments are important inputs to differentiating products and enhancing shopping propensity. Most shopping behavior and choice profiling tends to generalize rather than develop useful segment information. Thus, most results are not useful for targeting and positioning. A survey was conducted to examine shopping choice behavior of a very important and economically viable segment of this teen market called the``later aged female teen''. It was found that a typical later aged female teen was born to shop. Making the right choice, especially for her clothing, is important both from a social affiliation and a social influence position. This group felt brand (fit, look, and style) to be the most important attribute to consider in apparel choice and later aged female teens wanted excitement in their shopping venue. Shopping was important and there were risks associated with an incorrect choice of their clothing. Finally, the desire to stay and shop at the local mall seemed to be a function of the mall composition and excitement.

Managing Asian attractions, Generation Y and face

“…Studies by Daniel-Dreyfuss (2007) and Wolburg and Pokrywczynski (2001) further highlight the high levels of cultural diversity and levels of acceptance of Gen Y, encouraged by the growth of educational opportunities and higher levels of achievement, that have resulted in more tolerant patterns of social and cultural behaviour. Taylor and Cosenza (2002) argue that this may in turn lead to greater "intra-generational" heterogeneity and further sub divisions or "waves" of Gen Y (Kruger & Saayman, 2015). Consistent across a number of studies is Gen Y's strong orientation toward friends and family that, in turn, has generated a longer period of adolescence than was evident in previous generations (see for example Greenberg, 2009;Jennings et al, 2010).…”

Counterfeit purchase typologies during an economic crisis

“…Because Gen-Yers love to shop, they have a profound impact on retailing (Taylor and Cosenza, 2002), and are very concerned about what others think of them because of their group and community orientation (Markow, 2005). They are more involved with their purchases than previous generations because they are more concerned about the social consequences of the wrong purchase (Fernandez, 2009).…”

Dynamics of Female Buying Behaviour: A Study of Branded Apparels in India

“…Taylor and Cosenza (2002) emphasized that generation Y have peculiar characteristics relating to their spending habits and also about their power to pester their parents to buy the products .Hence are considered as future consumers who are very important to the health of the marketing. A very interesting fact was revealed by them relating to their total spending, a major part is spend by them on apparels.…”