The present study was designed to assess and segment local residents with respect to their attitudes, interests, and opinions toward tourism. An analysis of AIO data from a mail survey of 415 Florida residents uncoveredfive clusters of differing degrees of attitudes toward the state's tourism efforts. A strong anti-tourism, anti-growth segment in the state seems to indicate that state government should devote a portion of the state's tourism promotion efforts toward enlightening the residents regarding the positive multiplier effects of tourism. Additionally, some recommendations are discussed that could encourage this effort.

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.Abstract Retailers agree that segmenting and developing an understanding of target segments are important inputs to differentiating products and enhancing shopping propensity. Most shopping behavior and choice profiling tends to generalize rather than develop useful segment information. Thus, most results are not useful for targeting and positioning. A survey was conducted to examine shopping choice behavior of a very important and economically viable segment of this teen market called the``later aged female teen''. It was found that a typical later aged female teen was born to shop. Making the right choice, especially for her clothing, is important both from a social affiliation and a social influence position. This group felt brand (fit, look, and style) to be the most important attribute to consider in apparel choice and later aged female teens wanted excitement in their shopping venue. Shopping was important and there were risks associated with an incorrect choice of their clothing. Finally, the desire to stay and shop at the local mall seemed to be a function of the mall composition and excitement.

This article reports the results of research which examined family vacation decision making over the life cycle in terms of both decision and influence structures. The study utilized a relatively new methodology for measuring dyadic dominance in the purchase decision. Both influence and decision structures appear to vary across states in the FLC. Future research implications of the present study are explored.

Carriers and industry analysts agree that driver turnover is the largest problem facingthe industry today. Truck drivers regularly move from one trucking company to another or they change to careers out of the industry. Opinions for high driver turnover are diverse, such as long hours and extended time away from home, poor advancement opportunities, a lack of respect, and old/uncomfortable equipment. In this article the authors examine the truck driver turnover problem from an internal marketing perspective. Membership, socialization, identity, structural, interpersonal, and environmental issues are examined as primary influences on desired quality of truck driver employment. Suggestions are made concerning the implementation of an internal marketing strategy that in the long run might significantlv enhance driver retention.

No abstract