The present study was designed to assess and segment local residents with respect to their attitudes, interests, and opinions toward tourism. An analysis of AIO data from a mail survey of 415 Florida residents uncoveredfive clusters of differing degrees of attitudes toward the state's tourism efforts. A strong anti-tourism, anti-growth segment in the state seems to indicate that state government should devote a portion of the state's tourism promotion efforts toward enlightening the residents regarding the positive multiplier effects of tourism. Additionally, some recommendations are discussed that could encourage this effort.

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Social equity is increasingly becoming an important objective in transport planning and project evaluation. This paper provides a framework and an empirical investigation in the Greater Toronto and Hamilton Area (GTHA) examining the links between public transit accessibility and the risks of social exclusion, simply understood as the suppressed ability to conduct daily activities at normal levels. Specifically, we use a large-sample travel survey to present a new transport-geography concept termed participation deserts, neighbourhood-level clusters of lower than expected activity participation. We then use multivariate models to estimate where, and for whom, improvements in transit accessibility will effectively increase activity participation and reduce risks of transport-related social exclusion. Our results show that neighbourhoods with high concentrations of low-income and zero-car households located outside of major transit corridors are the most sensitive to having improvements in accessibility increase daily activity participation rates. We contend that transit investments providing better connections to these neighbourhoods would have the greatest benefit in terms of alleviating existing inequalities and reducing the risks of social exclusion. The ability for transport investments to liberate suppressed activity participation is not currently being predicted or valued in existing transport evaluation methodologies, but there is great potential in doing so in order to capture the social equity benefits associated with increasing transit accessibility.