Heat shock factor 1 (
HSF
1) is highly expressed in various malignancies and is a potential modulator of tumor progression. Emerging evidence suggests that
HSF
1 activation in stromal cells is closely related to poor patient prognosis. However, the role of
HSF
1 in oral squamous cell carcinoma (
OSCC
) remains elusive. We aimed to investigate the function of
HSF
1 in cancer‐associated fibroblasts (
CAFs
) of the tumor microenvironment (
TME
) and in tumor development. In the present study, we found that
HSF
1 was highly expressed in both
CAFs
and tumor cells, and was significantly correlated with poor prognosis and overall survival. Moreover,
HSF
1 overexpression in
CAFs
resulted in a fibroblast‐like phenotype of Cal27 cells, induced epithelial‐mesenchymal transition (
EMT
), and promoted proliferation, migration and invasion in Cal27 cells.
HSF
1 knockdown attenuated features of
CAFs
and reduced
EMT
, proliferation, migration and invasion in Cal27 cells. Furthermore,
HSF
1 in
CAFs
promoted tumor growth in nude mice. Taken together, these data suggest that
HSF
1 expression in
CAFs
drive
OSCC
progression, and could serve as an independent prognostic marker of patients with
OSCC
. Thus,
HSF
1 is a potent mediator of
OSCC
malignancy.