Promoting the Use of Social Commerce on SME in the Context of Logistics: UTAUT Model Examination

Abstract

Small and Medium Enterprises (SME‟s) was proven to increase the country economic condition due to its capability to retain the product and capital flow stay inside. SME‟s tend to be more creative than the large and traditional enterprises, though the profitability may vary across segment. The rise of technology has brought the customer to be more educated related to product due the ease of information dissemination. Web 2.0 was the basic of today’s social media communication in the context of logistics, enabling the society to directly interconnected one to another. Based on this reason, this study proposed an alternative to understand the SME’s owner in adopting the use of social media for business and logistics purposes including marketing, sales, product announcement, etc. This study involved 53 respondent around south east Kalimantan. The data was analyzed by using GSCA analysis due to its ability to explore the effect amongst variable while ensuring the consistencies. The results present that all exogenous variables show a positive and significant effect, though the only variable showing non-significant effect is the performance expectancies. The greatest effect is shown by the social factor on attitude towards the social commerce.

A Study on Sustainable Usage Intention of Blockchain in the Big Data Era: Logistics and Supply Chain Management Companies

“…As shown in Figure 2, the UTAUT model consists of four main constructs that predict the intention to adopt an IS-performance expectancy, effort expectancy, social influence, and facilitating conditions. While the technology acceptance model (TAM) was proven to have about 40% of the explanatory power, when its validity was tested in the business sector, including for logistics [2] and supply chain management (SCM) [14], the UTAUT model's explanatory power improved to about 70%, in addition to providing multiple predictors [13]. Thus, the UTAUT is more widely used when validating the intention to adopt logistics systems, application programs (e.g., SCM), and new information technologies [15,16].…”

“…Many studies have identified UTAUT constructs as factors that positively affect the attitude and the sustainable usage intention of information system [2]. Hence, UTAUT constructs as independent variables have strong explanatory power over the dependent variable.…”

“…Specifically, BT provides opportunities for new methods of concurrently transferring digital values and information, promoting digitization and convergence across all industries, including finance, manufacturing, distribution, and public sectors. In this context, knowledge about the adoption of new technologies becomes more important in creating value, particularly in the logistics industry [2].…”

Small Medium Enterprises Affected by COVID-19 on the Lathon Program

“…[14] Eventhough Small and Medium Enterprises (SME"s) was proven to increase the country's economic condition due to its capability to retain the product and capital flow stay inside. [3] but the reduction in merchant income is able to decreace the country's economic condition…”

“…SME's tend to be more creative than large and traditional enterprises, though the profitability may vary across the segment. [3] Amid COVID-19, direct sales generally have decreased due to the pattern of people staying more at home. Many SMEs also choose not to open shops because of the operational hours restrictions or the imposition of Large-Scale Social Restrictions (PSBB) in several areas of E-commerce sales.…”