Small and Medium Enterprises (SME‟s) was proven to increase the country economic condition due to its capability to retain the product and capital flow stay inside. SME‟s tend to be more creative than the large and traditional enterprises, though the profitability may vary across segment. The rise of technology has brought the customer to be more educated related to product due the ease of information dissemination. Web 2.0 was the basic of today’s social media communication in the context of logistics, enabling the society to directly interconnected one to another. Based on this reason, this study proposed an alternative to understand the SME’s owner in adopting the use of social media for business and logistics purposes including marketing, sales, product announcement, etc. This study involved 53 respondent around south east Kalimantan. The data was analyzed by using GSCA analysis due to its ability to explore the effect amongst variable while ensuring the consistencies. The results present that all exogenous variables show a positive and significant effect, though the only variable showing non-significant effect is the performance expectancies. The greatest effect is shown by the social factor on attitude towards the social commerce.

Small and medium enterprises (SME's) has gradually become an economic backbone for several developing country including Indonesia. In several studies, it was assumed that SME's was a sign of self-sufficiency concept. In the economic strike, SME's could sustain the price of several staple goods that are related to society livelihoods such as food and attire. South Kalimantan Province was well known for its authentic fabric namely sasirangan produced by local SME's spread all around the area. SME's are nowadays are inseparable from IT particularly that related to social media to promote their product. The use of IT infrastructure and platform were usually centered in the large city mainly in the capital of province such as Banjarmasin. As an alternative, the use of social media could be employed to empower SME's at county area. This study was aimed to understand the attitude of county area SME's on the use of social media for commerce purposes. The sample involved in this study was 45 Sasirangan SME's on 5 off-capital counties at South Kalimantan Province. These works use PLS-SEM due to the nature of research was explore the interaction amongst the variable (exploratory factor analysis). The finding shows that in general, SME's entrepreneur has a great willingness to use their social media for commerce purposes. A further discussion of research finding and research limitation will be further discussed in the end of paper.

Online buying is a new method of buying and selling using internet as the media of transactions. It is believed that it could shift the conventional transactions, which is still the characteristic of Banjarmasin’s people. This study aims to determine cognitive, affective and conative level of the people that live in Banjarmasin in online buying’s activity based on demographics. This study wants to find out if there is any differences in cognitive, affective and conative level of it as well as whether there is an influence of demographic factors to cognitive, affective and conative level of Banjarmasin's people in online buying. This is a survey research that uses questionaire as the research instrument, and 150 respondents are taken from people who live in Banjarmasin as sample. Data analysis techniques used; categorized variabel analysis to see the distribution of respondents by category; Chi Square test to see the differences of cognitive, affective and conative level based on demographics; Kruskal Wallis test to see the influence of demographic factors to cognitive, affective and conative level. Result of this study shows that cognitive, affective and conative level of Banjarmasin's people in online buying, majority is in medium category, it means majority of Banjarmasin's people know,  understand and like to buy online; based on demographics, there is no differences of cognitive, affective and conative level of Banjarmasin's people in online buying; demographic factors do not influence the cognitive, affective and conative level of Banjarmasin's people in online buying.

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