2022
DOI: 10.52547/jist.16209.10.40.287
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Propose an E-CRM Model based on Mobile Computing Technology in Pharma Distribution Industry

Abstract: In today's world, the competition between all business areas and companies including pharma distributor companies has increased dramatically, so it is very important for active companies in the pharma distribution industry which deal with a large number of customers in a B2B market to establish a deep and long-term relationship with their customers and manage that relationship effectively. Since the CRM which now is enriched by new emerging technologies in terms of e-CRM and m-CRM is under developing rapidly, … Show more

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(2 citation statements)
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“…In recent years, the internet environment has had a huge impact on businesses in terms of interacting with customers and maintaining loyal relationships with them [1]. With the development of computer and mobile technologies, business management has improved significantly.…”
Section: Introductionmentioning
confidence: 99%
See 1 more Smart Citation
“…In recent years, the internet environment has had a huge impact on businesses in terms of interacting with customers and maintaining loyal relationships with them [1]. With the development of computer and mobile technologies, business management has improved significantly.…”
Section: Introductionmentioning
confidence: 99%
“…In this regard, software companies are developing innovative desktop and mobile customer relationship with management systems called Mobile Customer Relationship Management, M-CRM. More and more companies are implementing Customer Relationship Management (CRM) systems to improve their management and create better quality and longlasting customer relationships [1].…”
Section: Introductionmentioning
confidence: 99%