Proses Destination Branding Dalam Membentuk Citra Tujuan Wisata Museum Indonesia

Abstract

Museum tourist developments in Indonesia continued to show seriousness in efforts utilization as a public space with active people involvement in the museum activities, especially community. However, views on the museum is fashioned, old, boring and spooky still dominant in the society. This study further to see how the collaboration between government and the community in doing destination branding in order to change society's view so as to form a positive image destination stronger. The goal is to analyze the implementation of destination branding by the community through exposure program to finally persuade others to contribute actively in destination branding by using elaboration likelihood models. How the program’s exposure by the community contribute to the process of destination branding museum tourism? How community members elaborate the persuasion messages in the exposure program if analyzed using the elaboration likelihood model theory? The method used is by interview and search for document data from the Komunitas Jelajah Budaya. The results showed that the application of the destination branding museum tourism of Indonesia by the Komunitas Jelajah Budaya with providing message exposure from Program Jelajah Kota Toea and Night Time Journey At The Museum more emphasis on personal approach, word of mouth and packaging programs that persuade people who have the motivation and the need for the message, which is then analyzed using the elaboration likelihood model and show the path difference receiving messages through the central and peripheral factors these different motivations, needs and ability to evaluate the message which then forms a change in attitude. The author recommends to make persuasive messages that more interesting in publishing community programs so the main message in process of destination branding of museum tourism can be elaborated properly by visitors or community members.

The Darker the Spectrum, the Better Image? – Relationship between visitors-based dark tourism spectrum rating of Museum Fatahillah as a heritage site and its image as a tourist attraction

“…The image of a tourist attraction is important because it plays a role in the decision-making process for potential tourists to visit the attraction [15]. The image of a tourist attraction is defined as a person's representation of knowledge or beliefs, feelings, and perceptions about the overall tourist attraction.…”

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Analysis of the Effect of User-Generated Content (Ucg) Information From Social Media and Positive Electronic Word of Mouth (E-Wom Positive) on Tourist Visiting Intentions in Indonesia

“…There are several studies that are related to this research, especially research on the adoption of information acceptance on travel intentions using ELM Theory. Some of these studies are (Azis 2015;Fuady et al 2020;Hereyah and Kusumaningrum 2019;Putri 2021;Tresnawati 2017).…”

Pengembangan Destinasi Wisata Nagari Andaleh Melalui Pembangunan Branding Dan Positioning Di Kecamatan Batipuh Kabupaten Tanah Datar

“…Dalam membuat branding dan positioning diperlukan kajian. Branding dan positioning destinasi yang tepat akan memberi kesan tak terlupakan dan meningkatkan kuantitas dan kualitas kunjungan (Hereyah, 2019).…”