Akses internet yang luas dan tidak terbatas sering dimanfaatkan untuk berbagai hal bisa untuk bermain sosial media, game online, belanja online, dan internet juga bisa dimanfaatkan untuk memberikan informasi, menghasilkan keuntungan seperti produk yang dikenal khalayak luas baik produk makanan, minuman, wisata atau yang lainnya. Kampung tematik adalah kampung yang disokong oleh pemerintah yang bertujuan untuk membenahi semua wilayah secara masif dan tepat sasaran dengan melakukan beberapa hal seperti perbaikan jalan, perbaikan rumah, pembuatan saluran drainase, penghijauan, pelatihan UMKM hingga pembentukan destinasi wisata baru. Maka dari itu, pemanfaatan digital dapat memberikan pengaruh yang besar terhadap kampung tematik dengan melakukan komunikasi pemasaran yang cepat dan mudah dapat produk yang dihasilkan oleh kampung tematik mendapat perhatian besar dari khalayak. Tujuan dari program ini adalah untuk memberikan arahan tentang bagaimana mempromosikan kampung dalam memasarkan produk hasil dengan menggunakan media sosial yang baik dan benar melalui pemanfaatan Media Vlooging. Adapun manfaat dari kegiatan ini adalah untuk memberikan pemahaman dan pengetahuan kepada semua golongan terutama remaja yang merupakan bagian dari kampung tematik mengenai pemanfaatan digital dan penggunaan sosial media dengan menggunakan media Vlogging. Metode kegiatan yang dilakukan adalah dengan Presentasi, Tanya Jawab dan Praktek. Khalayak sasaran berjumlah 50 orang yang diantaranya adalah anak – anak, remaja dan orang dewasa. Kegiatan akan dilakukan di Desa Sawarnah dan Bayah, Kabupaten Lebak, Banten, dengan harapan warga sekitar dapat memanfaatkan komunikasi digital untuk memasarkan daerah wisata  dengan efisien sehingga dapat membantu pengembangan daerah wisata dan meningkatkan perekonomian setempat.

Many companies that have been established are no longer just business-oriented efforts that are focused on maximizing economic benefits but have also carried out activities aimed at corporate social concern for the external environment in the social and environmental aspects, known as Corporate Social Responsibility. (CSR), which is a manifestation of the company's commitment to developing company profits indirectly and sustainably by paying attention to social responsibility and environmental sustainability in which the company is located. PT Bank Rakyat Indonesia (BRI) is one of the State-Owned Enterprises (SOEs) that runs CSR through the BRI Care program, where SOEs and Limited Liability Companies are required to carry out CSR programs established by the Government, especially in Article 74 of Law No. RI. 40 of 2007. This study aims to find out through the application of BRI Peduli CSR programs ranging from preparation, implementation to evaluation of BRI Peduli CSR programs capable of raising the image of PT BRI itself by using a qualitative descriptive research method where researchers use structured interviews with the Head of Section, Supervisor, and Executive Staff of PT BRI CSR, also non-participant observations to Al-Falah Mosque, located in Bendungan Hilir, zone 1 BRI Tower Central Jakarta as primary data, and through BRI Peduli's official website as secondary research data. The results show that BRI Peduli's CSR program has created a positive image for the community towards PT BRI through the implementation of the CSR program, from planning, implementation, to evaluations that have fulfilled the triple bottom line concept of CSR, people, planet and profit based on three CSR principles, namely sustainability, accountability, and transparency. Because of the vast scope of the environment that must be reached by PT BRI in carrying out BRI Peduli's CSR programs, running this CSR program in a sustainable and in-depth manner for implementation and facing obstacles in the implementation of BRI Cares CSR.. Keywords: CSR; BRI Peduli; company image

Museum tourist developments in Indonesia continued to show seriousness in efforts utilization as a public space with active people involvement in the museum activities, especially community. However, views on the museum is fashioned, old, boring and spooky still dominant in the society. This study further to see how the collaboration between government and the community in doing destination branding in order to change society's view so as to form a positive image destination stronger. The goal is to analyze the implementation of destination branding by the community through exposure program to finally persuade others to contribute actively in destination branding by using elaboration likelihood models. How the program’s exposure by the community contribute to the process of destination branding museum tourism? How community members elaborate the persuasion messages in the exposure program if analyzed using the elaboration likelihood model theory? The method used is by interview and search for document data from the Komunitas Jelajah Budaya. The results showed that the application of the destination branding museum tourism of Indonesia by the Komunitas Jelajah Budaya with providing message exposure from Program Jelajah Kota Toea and Night Time Journey At The Museum more emphasis on personal approach, word of mouth and packaging programs that persuade people who have the motivation and the need for the message, which is then analyzed using the elaboration likelihood model and show the path difference receiving messages through the central and peripheral factors these different motivations, needs and ability to evaluate the message which then forms a change in attitude. The author recommends to make persuasive messages that more interesting in publishing community programs so the main message in process of destination branding of museum tourism can be elaborated properly by visitors or community members.

Globalization affects virtually all aspects of the society, including cultural aspects. Culture can be defined as values embraced by society or perception held by citizens of various things. Globalization as a symptom of the range of the values and culture of particular overlooks the world (so that it becomes ‘world culture’) have been seen since long. The Film is a form of mass media that bring values, cultures and ideologi of his creator. The concept of cultivations of cultural values is embedded through the ideas, stories, characters, special effects and the distribution of a film. Avatar upholds the value and ideologi from its producers. Keywords: film studies, globalization, hegemony, hyperreality, simulacra

The phenomenon which becomes the object is the identity contestation Salafiyah veiled women in the Salafism community in Public Space. The concept of habitus and field's Pierre Bourdieu has a very important role, because this concept describes how the cultural production in the social world. Habitus is the rules inherent in a person and structured tendency to think, feel and act in certain ways, which then encourages the individual to behave and act in the social field. While the field is structured realm where individuals behave to controlled. Constructivist-Structuralist paradigm-particularly relevant used in this study because it provides viewpoints and limits palpable in research to explore the phenomenon of veiled women in public space. Research carried out by focus on a small portion of the community Salafiyah Muslim groups. Based on this research can be concluded that the communication in the group that carried out by Salafiyah community members indeed have a very important role to push contestation identity of veiled women in public domain. Reproducing the Habitus based system, which is constructed by the individual earlier and inherited by channeling message agencies to community's Salafiyah now and will continue in the next Salafiyah community members.