Excitation and emission fluorescence spectra of 2-naphthol and 2-methoxynaphthalene were measured in a
series of pure solvents. The spectral shifts are correlated by the Kamlet−Taft parameters (π*, β, and α). As
judged from the π* dependence, both molecules have a negligibly small dipole moment in their ground
electronic state, which increases in the excited (S
1) state. However, the majority of the Stokes shift is due to
hydrogen-bonding rather than to dipole−dipole interactions. By comparing the shifts for the two compounds,
it is demonstrated that the β dependence in 2-naphthol is due exclusively to a hydrogen bond donated from
its hydroxylic hydrogen atom to the solvent. This bond becomes stronger upon excitation and hence produces
a bathochromic shift. We find α dependence only in the excitation spectrum, indicating that protic solvents
stabilize the ground state by donating a hydrogen bond to the hydroxylic oxygen. This bond breaks following
excitation to S
1 but re-forms following proton transfer.