“…Researches of innovation adoption in connection with attributes of devices (Rogers, 2010), consumer perceptions (Davis, 1993), consumer attitude (Moore & Benbasat, 1996), psychology (Hussain & Rashidi, 2015;Wozniak, Schaffner, Stanoevska-Slabeva, & Lenz-Kesekamp, 2017) and personality (Jeong et al, 2017;Rogers, 2010) have attracted prolific literature as the adoption of incremental and radical innovation of existing high-tech brands is a complex process that involves various stages such as knowledge, persuasion, decision, implementation and confirmation (Rogers, 2010). A consumer may accept the incremental/radical innovation or simply be inclined to continue using the incumbent models instead of switching to new ones (Lee & Park, 2016).…”