Public Relations and the New Stakeholder Management Environment

Abstract

Management ideology has evolved over the years and has moved from a manager-worker relationship to a business-society relationship. This has led to key stakeholders for organizations to come from diverse perspectives, and has changed the focus for stakeholder relations. This paper looks at literature on management to identify the range of stakeholders, and how these stakeholders' relationships are best managed by the modern organization.Key Words: Stakeholder Relationships, Management, Public Relations IntroductionThis selective literature review paper will analyse contemporary literature in relation to the business-society relationship and the roles stakeholder management plays in this relationship. It also reviews the responsibility for stakeholder relationship management and the role the public relations profession has in this strategic process. The paper compares the evolution of management theories and philosophies to identify key stakeholders for organizations and the key considerations to effectively managing these relationships.

Impact of Online Advertising on Daily Users of Mobile Internet Towards Malaysia

“…According to Campbell (2015), mobile device technology gives more opportunity to the market and customer without barriers to location and time in Western Europe. Gill (2014) reveals that the mobile innovation or penetration almost forecast in 2004 by reaching 90% was predicted to be 100%. However, at the end of 2004, the penetration almost exceeded 100% in several countries including Italy, Sweden, and the United Kingdom as customers used multiple phones, devices, and cards.…”

Public Relations Strategies in the Management of Tertiary Institutions in Post COVID-19 Nigeria

“…"Stakeholders Management Theory is very relevant to this paper because the theory as a result of the power of communication in creating an atmosphere that fosters meaningful relationships that are mutually beneficial between organisations (which in this case schools) and their various publics or stakeholders" [75]. "Business, as the theory indicates, has become more accountable to society as many nations move to democratic models of government and conduct operations embedded in a macroenvironment, which typically involves functioning in a pluralistic society that disperses power among many groups and people" (Carroll & Buchholtz, 2014).…”

Defining Communication Problems in Stakeholder Relations Based on Stakeholder Theory

“…Indeed, in Indonesia, pubic relations explain more about stakeholders than other studies. Another relating fact is that many studies on the relationships among organizations use the conception of one-way communication (persuasive) or two-way communication (interactive), and it is implemented in many communication programs, ranging propaganda, press agentry, dissemination of information, mutual benefit, persuasion, dialogue, and co-creation, and collaboration with its variances (Grunig & Hunt, 1984;Van Ruler, 2004;Coombs & Holladay 2010;Capozzi & Zipfel, 2012;Johnston & Sheehan 2014;Gill, 2014;Angelopulo, 2015;Chauke & du Plessis, 2015)-whether through traditional or digital media (Grunig & Hunt, 1984;van Ruler, 2004;Duncan & Moriarty, 1998).…”

“…Stakeholder relations is a relationship among organizations, and its success is determined by communication (Bleeke & Ernst, 1993;Mohr & Nevin 1990;Mohr et al, 1996;L'Etang, 2008;Audi, 2009;Falconi 2010;Bovee & Thill, 2010;Harrison, 2011;Johnston & Sheehan, 2014;Lehman et al, 2012;Carroll & Buchholtz, 2014;Gill, 2014). In light of the previous discussion, several recommendations appear necessary to be put forward regarding the role of communication in stakeholder relations.…”