Public relations and tourism: finding public relations’ role in communicating tourist destination

Abstract

Public relations plays essential roles in communicating and building image of tourist destinations in order to attract a significant number of tourists. Starting from this consideration, this research investigates the role of hotel public relations practitioners in communicating Yogyakarta as the tourist destination. The growth of tourists arriving in Yogyakarta cannot be separated from the role of hotel public relations practitioners in communicating Yogyakarta as the great place to visit. This research employed descriptive qualitative approach. The data was gathered by conducting interviews with three hotel public relations practitioners in Yogyakarta who have experienced in this field at least one year. Based on activities they did to communicate Yogyakarta as the tourist destination, it can be categorised that hotel public relations practitioners in Yogyakarta play communication technician role by using the beautiful and unique cultures and landmarks as backgrounds to communicate their hotels to tourists, using both conventional and new media to strengthen the image of Yogyakarta.

Untitled

“…Therefore, PR can help the organization achieve its objectives effectively and efficiently and create and maintain the image and minimize and manage the organization's conflict (Grunig & Dozier, 2003, p. 2). Also, PR is functioned to communicate the organization in order to be well-known by public through unique and interesting stories (Santoso & Negoro, 2019).…”

Tourism 4.0: Strategi komunikasi pemasaran pariwisata kota semarang

“…Strategi marketing public relations adalah pendekatan keseluruhan dalam suatu program yang menjadi gagasan utama (Santoso & Negoro, 2019). Hal ini merupakan prinsip yang menuntun seseorang kemana arah yang akan dituju.…”

Pengembangan aplikasi raspberry pi sebagai mesin survei kepuasan pelanggan

“…Konsumen yang puas terhadap produk dan jasa pelayanan cenderung untuk membeli kembali produk dan menggunakan kembali jasa pada saat kebutuhan yang sama muncul kembali dikemudian hari (Riyadi et al, 2019). Hal ini berarti kepuasan merupakan faktor kunci bagi konsumen dalam melakukan pembelian ulang yang merupakan porsi terbesar dari volume penjualan perusahaan (De Leon, 2019;Muhammad et al, 2018;Santoso & Negoro, 2019). Ada beberapa metode yang dapat dipergunakan setiap perusahaan untuk mengukur dan memantau kepuasan pelanggannya dan pelanggan perusahaan pesaing (Kotler, 2002).…”