Public Relations Communication Behavior Through a Local-Wisdom Approach: The Findings of Public Relations Components Via Ethnography as Methodology

Abstract

There is a correlation between the concept of public relations with the cultural activities of Jakhu Suku. The relationship is built through the behavior of Jakhu Suku communications in the tradition of giving a title that always emphasises the planning and evaluation stage. This is what lies behind this study with a locus of cultural research with a public relations theory approach. To answer the purpose of research, interviews and observation were used by involving all customary devices in the Village Banjar Negeri Lampung Province Indonesia. The study found that the behavior of Jakhu Suku communications in carrying out cultural activities begins with pekhsiapan (preparation), khencana (planning), lestakhi (execution), penghengok (support) and penghanggum (trust). All the Jakhu Suku cultural concepts are relevant to the communication planning components including Insight, Strategic Programs, Implementation Programs, Action, and Reputation (the IPPAR model). The Jakhu Suku culture can be referred to as a component of cultural-based public relations communication behavior. This component can be applied in the context of corporate, government and nongovernment public relations. Public relations companies and governments are profit-oriented, while non-government-based nonprofits such as culture are found in community groups or communities. The communication behavior component of the IPPAR model can be classified as a component of ethnography public relations. The methodology focuses on culture-based public relations communication behavior.

Nilai-nilai budaya soméah pada perilaku komunikasi masyarakat Suku Sunda

“…Berdasarkan aspek aksiologis tersebut, maka penelitian ini secara epistimologis memilih etnografi public relations sebagai studi dengan pendekatan kualitatif konstruktif. Studi etnografi public relations menekankan pada komponen strategi komunikasi di dalam aktivitas komunikasi meliputi Insight, Program Strategic, Program Implementation, Action and Reputation yang disingkat menjadi IPPAR Model (Hidayat, Kuswarno, Zubair, & Hafiar, 2018).…”

Ippar Model: Character Building Program Strategy In Religion Based School

“…Some of the programs have the same type, namely internal media produced by school. Internal media, according to public relations practitioners, is media created to socialize institutional policies (Hidayat et al, 2018). Likewise, the reason for this type of character education program is that it was acknowledged to have been initiated by the internal parties of school by taking into account the situation of students, parents' input, and stakeholders who had been consulted.…”

Strategy of Communication and Da’wah in Reducing Uang Panai’ of Marriage in Bulukumba

“…Azahar, Adibah and Sazali (2018) in accordance with the influential issues presented by a news, because the main factor hindering communication is the effects of development itself (Ali & Sonderling, 2017). Since communication is a material object, then the communication needs to be conducted (Dasrun, Engkus, Feliza & Hanny, 2018).…”