Public Services Advertising Community Movement Program “GERMAS” Public Health, Batu Bara District through Radio Odan FM

Abstract

The purpose of this study was to find and study about public services advertising community movement program “GERMAS” public health. This research is in the form of field research. Field research is research that is aimed directly at the location of the research to be studied, namely in a community, agency or company to search for data and then observe and conclude. Based on the results of the discussion in the previous chapter, it can be concluded that the public service advertisement broadcast of the GERMAS program broadcast by Odan FM Radio is effective, because listeners find it helpful to have information in the form of advertisements delivered through Odan Radio broadcasts, where many people follow several the points in the GERMAS program, although there are still people who do not know about and participate in this GERMAS program, where there are deficiencies felt by the Health Office in delivering the GERMAS program in the community.

A Study on the Presentation and Communication Influence of Shaanxi Regional Culture in Public Service Advertisements from the Perspective of Social Network Analysis

“…Singh, K. P. et al tested the variables using multivariate regression analysis with the aim of determining the role of public service advertising in raising health awareness [23]. Hasibuan, S. et al looked for and studied public service advertising community campaigns in the form of a field study [24]. Kim, E. A. et al found that empathetic narratives were superior to nonnarratives in public service advertising, i.e., the level of emotion that motivated bystanders was more favorable for advertising communication in public advertisements [25].…”