Purchase intention of products with Islamic labels under time pressure

Akbari, Mohsen; Gholizadeh, Mohammad Hasan; Zomorrodi, Masoomeh

doi:10.33844/mbr.2014.60211

Cited by 13 publications

(15 citation statements)

References 22 publications

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“…The results obtained from the study were to demonstrate the influence of semiotic advertising efficacy on purchase intent reflect a Tvalue of 5.66 (p<0.01) and hence, the path as defined in the hypothesis seems to be acceptable. The results thus comply and align with the findings and discussions by Freire (2014), Azevedo (2016), and Akbari et al (2014) that purchase intentions of consumers go higher when the semiotic advertising adopted by a brand is effective and it can hence be suggested that brands need to focus upon and adopt such an approach of advertising and promotions for higher sales. This also implies that semiotic advertising has a strong impact in stimulating customers' purchase intent.…”

Section: Resultssupporting

confidence: 88%

The Influence of Semiotic Advertising Efficacy on Gen-Y Purchase Intent: A Study of Reputable Major Brands of Smart Phone

Oputa

Fakhrorazi

Islam

2019

HSSR

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Purpose of the Study: The aim of this study is to influence the semiotic advertising efficacy on Gen-Y purchase intent of reputable major brands of smart phones. Semiotic advertising is an effective, modern approach of advertising that focuses on the use of different signs, symbols, images, and other visual aids for the purposes of marketing a given product or service. Since these signs tend to create an image of the brand in the minds of consumers and also demonstrates the association of the brand with their cultural orientations, beliefs and values, semiotic advertising is said to have a significant impact on the brand equity as perceived by generation y customers. Methodology: The data for this study were obtained from existing literatures on reputable major brands of smart phones. The methodology relied on existing previous literatures on the subject being dealt with. Results: The study presents evidence on the influence of semiotic advertising efficacy on generation-y’s purchase intent of smart phones. The study confirms that since higher brand equity is based on its components of perception, recognition, parity, loyalty, and trust and since it positively influences the purchase intentions and decisions of generation-y smart phone users, semiotic advertising must also have a positive influence on the purchase intention of buyers. Implications: It is hence implemented that purchase intentions of generation Y smart phone users increase when the efficacy of semiotic advertising increases.

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Section: Resultssupporting

confidence: 88%

The Influence of Semiotic Advertising Efficacy on Gen-Y Purchase Intent: A Study of Reputable Major Brands of Smart Phone

Oputa

Fakhrorazi

Islam

2019

HSSR

View full text Add to dashboard Cite

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“…Besides that, through the research of Farooq et al, (2015) it was also found that the higher the quality of the graphic for packaging, the likelihood of consumers feeling assured about the quality of the product. According to Akbari, Gholizadeh and Zomorrodi (2014), the picture on packaging is a way to attracting consumers buying intentions.…”

Section: Packaging Graphicmentioning

confidence: 99%

Product Packaging: Impact on Customers’ Purchase Intention

Yeo¹,

Tan²,

Lim³

et al. 2020

IJBS

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This research aims to investigate the impact of packaging on customers’ purchase intention in Malaysia. Many studies show that the outward appearance of a product’s package will appeal and consumers’ attention towards the products displayed in the open market. Since the consumers’ choice is the primary consideration that marketers emphasize on, packaging has become an important tool for sales promotion by most business organizations. Although a large number of factors can impact customers’ purchase intention, a product’s packaging is the most influential. Therefore, this research looked into the extent of how packaging has influenced the purchase intention of customers. Findings from the study show that three hypotheses out of four were supported which lend support to the vital role that packaging plays in creating appeal and influencing customers’ purchase intention. The conclusion of this study provides the theoretical implications and practical implications as well as suggestions for future studies in different industries.

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Section: Discussionmentioning

confidence: 99%

“…(3) In CCVBCs, the value of cultural and creative products is time sensitive. People react differently under time pressure, and therefore they will have different reactions in brand communities as well (Akbari et al, 2014). Therefore, whether the potential time pressure will prompt community users to show different degrees of value co-creation behavior is worth further research and exploration.…”

Section: Research Limitations and Prospectsmentioning

confidence: 99%

Value co-creation for developing cultural and creative virtual brand communities

Chen

Yuan

Zhu

2021

APJML

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PurposeThis study aims to explore the value co-creation for developing cultural and creative virtual brand communities (CCVBCs) by developing a conceptual framework based on the stimulus-organism-response framework, social cognition theory (SCT) and social exchange theory (SET).Design/methodology/approachThe proposed conceptual framework was developed from a comprehensive review of the related literature. This study tested and validated the proposed framework using partial least square structural equation model based on the data collected through a survey.FindingsFirst, perceived hedonic benefit was positively affected by content personalization, user interaction design and technological innovation. Perceived social benefit and perceived self-achievement benefit were positively affected by user interaction design and technological innovation. Second, user content creation behavior was affected by perceived social benefit and perceived self-achievement benefit; user browsing behavior was significantly affected only by perceived hedonic benefit, and interaction behavior was significantly affected by perceived hedonic benefit, perceived social benefit and perceived self-achievement benefit. Third, perceived social benefit and perceived self-achievement benefit partially mediated the relationship between user interaction design and interaction behavior. As for the influence of technological innovation on interaction behavior, however, and the influence of user interaction design and technological innovation on content creation behavior, both perceived social benefit and perceived self-achievement benefit had complete mediation.Originality/valueThis study found that the characteristics of developing CCVBCs affected perceived benefit in participating in the value co-creation process. The results contributed to the value creation research by enriching the understanding of user value co-creation in developing CCVBCs.

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Purchase intention of products with Islamic labels under time pressure

Cited by 13 publications

References 22 publications

The Influence of Semiotic Advertising Efficacy on Gen-Y Purchase Intent: A Study of Reputable Major Brands of Smart Phone

The Influence of Semiotic Advertising Efficacy on Gen-Y Purchase Intent: A Study of Reputable Major Brands of Smart Phone

Product Packaging: Impact on Customers’ Purchase Intention

Value co-creation for developing cultural and creative virtual brand communities

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