The modern educational paradigm requires considering learning as a dynamic and flexible process, not just the transfer of information. The growing complexity of society and rapid changes in the technological and information spheres require new approaches to learning that would promote the development of critical thinking, creativity and adaptive skills. In this context, understanding the role of social communications in shaping flexible educational trajectories becomes a key task for educators. The purpose of the study was to analyse current challenges and trends that determine the development of higher education in Ukraine. The study aimed to understand the mechanisms of social communications’ influence on the flexibility of learning, considering the impact of globalisation, technological innovations and other modern vectors. The results of the study indicated how social communications influence the formation of flexible learning paths, identifying effective models of their use, problems and barriers. The article considered a wide range of current challenges and evolutionary changes that determine the future prospects of the higher education system in Ukraine. The analysis was based on the consideration of learning flexibility, which is becoming a key aspect in the context of global transformations, rapid development of technological innovations and constant changes in the labor market. Particular attention was paid to internationalisation strategies, highlighting their impact on higher education in the context of globalisation. The article examined modern forms of education, analysed their importance for providing quality and modern training aimed at responding to the challenges of the information society. The system of lifelong learning was considered as a key element capable of providing students with constant updating of their knowledge and competencies throughout their lives. The author also considered the latest approaches to education, including the use of technology to optimise the educational process and develop key skills of students. A special aspect of the analysis was the issue of innovations in the educational process and the development of students’ competencies, taking into account the diversity of their needs and the requirements of modern society. This study can help identify future trends and innovations in education. The practical significance of the study lies in the development of effective strategies for integrating social communications into the educational process, which contributes to the flexibility of learning and the adaptation of educational programs to the needs of students. The results can be used to improved teaching methods, improved interaction between participants in the educational process, and introduce innovative approaches that will help to better meet modern requirements and trends in education
