Quality services model oriented to customers

Globalization and Firm’s Quality Orientation: a Review of Total Quality Management Practices in Manufacturing Sector

“…The factors determining sale success and successful internationalization process are many and varied. They include market conditions (Dale, 1996), the nature of the product, the image created by advertising, the socio-cultural background of customers (Martinez and Rodriguez;, credit facilities and many more. One major factor that appears in all conditions is "Product Quality" as perceived by the customer.…”