Quantifying the value of sport broadcast rights

Fujak, Hunter; Frawley, Stephen; Bush, Stephen

doi:10.1177/1329878x17698051

Cited by 3 publications

(2 citation statements)

References 29 publications

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“…Australia may be the world's most concentrated sporting landscape, home to 24.5 million residents who sustain more than 70 elite commercial sport teams within seven mainstream sports across only 12 cities (Fujak, Frawley, and Bush, 2017). Rugby Union holds a comparatively long history in the Australian market, being the first type of football to be established in Sydney, with the Sydney University club founded in 1864.…”

Section: Research Context: Rugby Union In Australiamentioning

confidence: 99%

Analysing the commercial development of Australian rugby utilising financial reporting

et al. 2020

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Prior to sport being considered as a spectacle for paying consumers it was primarily regarded as a form of recreation and physical activity. The past half century, however, has seen a transformation of many sports and their governing organisations from 'kitchen table' operations to sophisticated commercial organisations (Stewart et al., 2004). This has seen the financial significance of the sport industry grow dramatically over the past 50 years. In an Australian context, sport was estimated to produce an annual economic impact of $50 US billion across events, trade, tourism and foreign affairs (Boston Consulting Group, 2017).Most recently, the global sport industry was valued at $488.5 US billion in 2018, and was projected to reach a record $614.1 US billion by 2022: prior to the outbreak of the COVID-19 pandemic (also referred to as the novel Coronavirus).Commercialisation has caused a shift in the sport paradigm away from amateurism and voluntarism towards sport as a profession and thus an economic activity (Rowe, 1996;Rowe, 2009;Rowe, 2011). This transformation has seen traditional methods of sport funding, such as member contributions, give way to gate receipts and sponsorship, which themselves are now losing dominance to broadcast rights, and intellectual and digital property rights as key revenue drivers (Andreff and Staudohar, 2000). This has also seen a corresponding shift in the sophistication of fiscal management of sport organisations and their reporting as they attempt to legitimise their positioning (Irvine and Fortune, 2016). However, although the commercialisation and professionalisation of sport has seen it increasingly adopt general business pactices, sport has 'for many years, lagged behind the business sector from a financial management perspective' (Stewart, 2014, p. 95).

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Section: Research Context: Rugby Union In Australiamentioning

confidence: 99%

Analysing the commercial development of Australian rugby utilising financial reporting

et al. 2020

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“…Los contenidos deportivos están dominados por los tipos de deporte, las estrellas deportivas y los eventos internacionales que generan los mayores ingresos en parámetros como la publicidad, el patrocinio, el número de telespectadores y de espectadores en el estadio (Schultz Jorgensen, 2005). Se mueven grandes cantidades de dinero en torno a la puja de los derechos de emisión de los grandes eventos deportivos cada temporada (Frujak, Frawley. & Bush, 2017;Rojas, 2018).…”

Section: Introductionunclassified

Futbolistas en Twitter. Una plataforma para la autopromoción

Ayerdi

Dasilva

Galdospín

2021

RCom

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La aparición de las redes sociales ha proporcionado a los futbolistas un medio novedoso y muy eficaz para llegar a sus seguidores e interactuar con ellos. Este nuevo giro en las relaciones entre jugadores y aficionados ha suscitado un reciente debate (Cleland, 2009) sobre los intentos de estos deportistas de conectarse con el público y potenciar sus imágenes de marca a través de Twitter (Hutchins, 2011). La presente investigación pretende analizar los aspectos del comportamiento en Twitter de los cinco futbolistas que compiten en las principales ligas europeas con mayor número de seguidores en la red de microblogging. Se trata de ver cómo se relacionan estos deportistas con sus aficionados, con quienes hablan y de qué hablan, con el fin de determinar la forma en que estas personas utilizan Twitter para crear marcas personales y forjar conexiones entre ellos y los clubes para los que juegan y los aficionados. El análisis de contenido se utilizó para detectar los patrones de difusión de los mensajes e identificar a los principales protagonistas de las conversaciones examinadas. También se analizaron las redes semánticas y el uso de hashtag para encontrar correlaciones significativas entre las palabras. Para esta parte del análisis se utilizó NodeXL, programa de software de código abierto más utilizado en el análisis de redes sociales (Hansen, Shneiderman & Smith, 2010). Uno de los principales usos que hacen de Twitter está vinculado a la autopromoción. Además, los perfiles de estos futbolistas suelen apoyar iniciativas y campañas solidarias.

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Research on Pricing and Business Models of Sports Event Broadcasting

Zhao

2024

SHS Web Conf.

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The evolution of broadcasting rights in the era of streaming media has ushered in a transformative phase, characterized by an exponential surge in their pricing. This paper delves into the historical progression of these rights, examining the multifaceted factors that have contributed to this significant escalation. It scrutinizes the business models of sports event organizers, who have traditionally relied on broadcasting rights, ticket sales, and commercial and brand partnerships as primary revenue streams. The trajectory of broadcasting rights’ value has seen a gradual ascent, culminating in a sharp increase in recent times. Key determinants of this price inflation include the intrinsic brand value of the events, the dynamics of audience demand, the intensity of competition among media outlets, and the inherent excitement and appeal of the sports events themselves. These elements collectively shape the economic landscape of broadcasting rights, reflecting the interplay of market forces and the growing commercialization of sports entertainment.

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Quantifying the value of sport broadcast rights

Cited by 3 publications

References 29 publications

Analysing the commercial development of Australian rugby utilising financial reporting

Analysing the commercial development of Australian rugby utilising financial reporting

Futbolistas en Twitter. Una plataforma para la autopromoción

Research on Pricing and Business Models of Sports Event Broadcasting

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