“…Channel co-ordination (Cui et al, 2007), revenue management (Tereyağoğlu et al, 2017), procedural fairness (Rabin, 1993), advantage and disadvantage fairness (Fehr and Schmidt, 1999) and fairness preference model (Bolton and Ockenfels, 2000; Cui and Wu, 2018) Forecast bias Different means of forecast bias (Goodwin et al, 2018), overconfidence (overplacement, overestimation and over-precision) (Gervais et al, 2003;Moore and Healy, 2008) Reciprocity and altruism Positive and negative reciprocity (Fehr and Gächter, 2000;Pereira et al, 2006;Gal and Pfeffer, 2007), corporate social responsibility (Luo and Zheng, 2013), supply chain co-operation (Simatupang and Sridharan, 2005;Liang and Wan, 2007), supply chain co-ordination (Lin and Hou, 2014;Du et al, 2014), optimal decision making (Xia et al, 2018;Shi et al, 2018;Liu, Yan, X., Wei, Xie and Wang, 2018), order allocation (Baltacioglu et al, 2007;Zhang, Li and Gou, 2017) and altruistic behaviour and subtypes (Takano et al, 2016)…”