2017
DOI: 10.11118/actaun201765062131
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Regional Brands as an Attribute of Product Quality

Abstract: Labelling of product origin arose spontaneously tradition and consumers automatically associated high quality or specific characteristics with such designations. Systems for labelling regional products have developed over time as third party activity, which assesses relevant criteria and guarantee their fulfilment by awarding a certificate. The aim of this paper is to define competitive environment in the designation of regional products in the Czech Republic and to demonstrate the link between regional produc… Show more

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Cited by 3 publications
(4 citation statements)
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“…Regional brands are becoming well known in the Czech Republic (Chalupová and Prokop, 2016). Yet, consumers are becoming confused by all the various brands and what these brands should guarantee (Vokáčová et al, 2017;Chalupová and Prokop, 2016;Stoklasa and Pitrunová, 2018;Stoklasa, 2015). That is why the focus of this article is not on just one out of hundreds of brands but rather on their group with many similar factors.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Regional brands are becoming well known in the Czech Republic (Chalupová and Prokop, 2016). Yet, consumers are becoming confused by all the various brands and what these brands should guarantee (Vokáčová et al, 2017;Chalupová and Prokop, 2016;Stoklasa and Pitrunová, 2018;Stoklasa, 2015). That is why the focus of this article is not on just one out of hundreds of brands but rather on their group with many similar factors.…”
Section: Literature Reviewmentioning
confidence: 99%
“…The regional products contribute to the development of agriculture and local businesses, create new jobs, strengthen the development of tourism, increase the volume of local taxes and contribute to building regional identity and culture [6]. With regard to local residents, a brand can strengthen solidarity with the region, encourage public participation in regional development and mediate contacts between producers and other local participants [7]. The Lithuanian national quality product NQP) scheme follows a similar pattern: products should be nutritious, natural and produced in an environmentally friendly manner using as many local raw materials as possible.…”
Section: Introductionmentioning
confidence: 99%
“…The regional products contribute to the development of agriculture and local businesses, create new jobs, strengthen the development of tourism, increase the volume of local taxes and contribute to building regional identity and culture. With regard to local residents, a brand can strengthen solidarity with the region and encourage public participation in regional developments and mediate contacts between producers and other local participants (Vokáčová et al, 2017).…”
Section: Introductionmentioning
confidence: 99%
“…All of them have unified graphic design as well as common granting principles (Chalupová, Prokop, Rojík, 2016). Systems of a regional character operate in individual regions and in most cases are controlled by regional governments (Vokáčová et al, 2017). In additon to the labels included in the ARB, other regional labels operate in the Czech Republic as well.…”
Section: Introductionmentioning
confidence: 99%