Reimagining the future of indigenous language press in the Digital Era

Oyesomi, Kehinde Opeyemi; Onyenankeya, Kevin; Onyenankeya, Oluwayemisi Mary

doi:10.4324/9781003004738-12

Cited by 2 publications

(2 citation statements)

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“…In their examination of indigenous language radio, Onyenankeya and Salawu (2019a: 45) found that community radio provides a discursive arena for subaltern communities to negotiate and assert their belief systems or moral codes as well as counter hegemonic framing of their identities. Previous studies revealed that indigenous language newspapers are strong platforms for a range of cultural representations, experiences, and identities (Onyenankeya, 2021; Oyesomi et al, 2020). Other community radio projects have examined the multilingual nature of community radio (Van Rooyen, 2018), nature of participation, programming, and the production process in community radio (Bosch, 2014; Patil, 2014; Tsarwe, 2014).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Within the indigenous population of South Africa, we can expect that community radio could be a popular medium for connection given that the radio content is in a language and culture congruent with the population and produced by local talents with shared cultural closeness or affinity (Meadows et al, 2005). Previous studies had established that indigenous language media were popular sources of information, ethnic identity negotiations, and catalysts for participatory democracy (Buthelezi, 2016; Onyenankeya, 2021; Onyenankeya et al, 2020; Oyesomi et al, 2020). Therefore, this paper asks, what is the utility of community radio to rural listeners?…”

Section: Literature Reviewmentioning

confidence: 99%

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Community radio acceptance in rural Africa: The nexus of language and cultural affinity

Onyenankeya

Salawu

2022

Information Development

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Community radio has gained traction with the grassroots in South Africa, especially subaltern groups excluded from the public sphere during the colonial and apartheid years. This paper argues that rural audience acceptance of and participation in community radio is closely associated with indigenous language, which invokes cultural affinity. The paper used a qualitative methodology within the framework of the theories of cultural affinity to interrogate community radio listeners in Northwest Province, South Africa, looking at how local languages might influence listeners’ preferences and interactions with the stations. The results suggest language was essential for listening in and participating in community radio programmes among those interviewed. Community radio provides listeners with the outlet, social and linguistic resources to evoke and express their cultural heritage and participate in national dialogues. It also offers subordinated communities the opportunity to deconstruct dominant frames of reference and representations of themselves and others.

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