There is a perception that soap operas are progressively infusing dominant social values and ideas while constructing and positioning indigenous cultures as peripheral and inconsistent with modernity. This article aims at ascertaining audience perceptions of and attitudes toward the construction and representation of indigenous cultures in Generations: The Legacy within the framework of indigeneity and audience reception theories. Using quantitative methodology, 350 questionnaires were distributed to a randomly selected sample. Findings showed the majority of the audience felt the soap represents indigenous cultures as the ‘insignificant other’ and perpetuates stereotypes about traditional indigenous groups. This process creates cultural tensions.

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Using the quantitative method, this paper examined barriers to water-efficiency behaviour amongst rural and peri-urban residents in Eastern Cape, South Africa and identify opportunities for promoting it. The result showed positive associations between water-efficiency behaviour and income, personal capabilities and poor knowledge of efficient water conservation measures. Rural and peri-urban households identified cost as the overarching barrier to installing water-efficient appliances. Financial incentives emerged as a significant opportunity for promoting water-efficient behaviour. The result suggests rural and peri-urban residents are open to water efficiency behaviour where financial incentives are provided for the voluntary installation of efficient taps and other water-saving devices. The findings underscore the need to educate the rural populace about the use and benefits of water-efficient appliances.The study contributes to methodological approaches in household water behaviour studies and provides further insights on water efficiency behaviour within a specific African population often overlooked in mainstream academic endeavours of this kind.

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