The Persuasive Influence of Nollywood Film in Cultural Transmission: Negotiating Nigerian Culture in a South African Environment

Onyenankeya, Oluwayemisi Mary; Onyenankeya, Kevin; Osunkunle, Oluyinka

doi:10.1080/17475759.2017.1329158

Cited by 12 publications

(4 citation statements)

References 21 publications

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“…On the other hand, men are generally cast as providers – the ones who are in charge and to whom the women are beholden. While some might argue that the above scenes are consistent with past studies which show that representation of women on television does not deviate much from the traditional male-controlled notion of female roles (Mbagwu, 2011; Onyenankeya et al, 2017; Royo-Vela et al, 2008), many episodes of Generations: The Legacy , indicate the female characters are not always cast as disempowered women, homemakers or sexual partners. On the contrary, the show attempts to reflect the power dynamics in contemporary South African society.…”

Section: Resultssupporting

confidence: 80%

Contradictions and Tensions Between Old and New: An Audience Perception of Indigenous Culture Representation in Soap Opera

Onyenankeya

Osunkunle

2020

Journal of Asian and African Studies

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There is a perception that soap operas are progressively infusing dominant social values and ideas while constructing and positioning indigenous cultures as peripheral and inconsistent with modernity. This article aims at ascertaining audience perceptions of and attitudes toward the construction and representation of indigenous cultures in Generations: The Legacy within the framework of indigeneity and audience reception theories. Using quantitative methodology, 350 questionnaires were distributed to a randomly selected sample. Findings showed the majority of the audience felt the soap represents indigenous cultures as the ‘insignificant other’ and perpetuates stereotypes about traditional indigenous groups. This process creates cultural tensions.

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Section: Resultssupporting

confidence: 80%

Contradictions and Tensions Between Old and New: An Audience Perception of Indigenous Culture Representation in Soap Opera

Onyenankeya

Osunkunle

2020

Journal of Asian and African Studies

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“…These studies show how women are disempowered, marginalised and ridiculed through the deployment of linguistic resources (Adetunji, 2010). Most of the existent studies on gender representation of women in Nigeria are on the stereotyping of women in the media, such as in advertisements (Akpabio & Oguntona, 2005; Nwagbara, 2006), film (Endong, 2019; Ogunleye, 2005; Okunna, 1996; Onyenankeya et al., 2019), workplaces (Afolabi, 2013; Owoyemi & Olusanya, 2014), humour (Bamgbose & Ladele, 2023; Filani, 2023) and so forth. Foci on otherness of women in Nigerian discourse abound; however, perspectives that stress the derivation of otherness from cultural conceptualisations are still unfolding.…”

Section: Construction Of Otherness In Discoursementioning

confidence: 99%

Otherness and cultural conceptualisations of Gender and Social Class in Nigerian English

Taiwo

2024

World Englishes

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Studies of varieties of English have focused on cultural conceptualisations in different varieties, showing how these are deeply rooted in culture. Likewise, several other studies have reported discourses of otherness. This study is an exploration of the intersection of these two concepts – otherness and conceptualisations. Using data from Nigerian English, the study demonstrates how othering and categorisations could derive from cultural conceptualisations of Gender and Social Class. The study discusses selected Nigerian English expressions from the data and offers explanations on how their construction and usage for otherness can be said to derive from cultural conceptualisations. The findings reveal an antipodal portrayal of women as agents with capacity to control men, deprive other women of their husbands, nurture and provide for the society. Cultural conceptualisations of social class based on possessions, diet, experience, locations and how these variables serve as the bases for otherness are equally discussed.

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“…In contrast, foreigners see Nollywood as Nigeria's cultural industry because they learn about Nigerian culture through Nollywood products. According to Onyenankeya et al (2017), participants can duplicate or imitate the behaviours of the actors and reproduce those behaviours when they frequently watch a particular type of film over time. They continued by saying that it is evident that Nollywood films have a significant influence on audiences.…”

Section: Symbolic Interactionismmentioning

confidence: 99%

Perception and Acceptance of Nollywood as Nigeria’s Cultural Ambassador among University Students

Adesemoye

2023

EJMEDIA

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Nollywood is considered the site of popular culture and harbinger of cultural renaissance, especially amongst young adults confronted daily with the remote acculturation that foreign films offer. While many stakeholders believe that Nollywood, the second most prolific film industry, dispenses cultural knowledge and memory across borders, Nigerian tertiary students are suspected of preferring Western flicks or vacillating between foreign and local films. Consequently, this study was conceived to ascertain if Nigerian students perceive Nollywood as a cultural industry and Nigeria’s cultural ambassador. A 5-point Likert Scale of a 13-item questionnaire was administered to 283 Lagos State University of Science and Technology mass communication students. The descriptive, t-test, and ANOVA findings revealed that the students in this study consider Nollywood a cultural industry. Still, their perception showed that Nollywood’s performance is weak regarding cultural representations. Therefore, the study recommends that Nollywood films portray endogenous and authentic cultural values. However, the research suggested a further study involving more students across Nigeria, with mixed methods and advanced analyses.

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The Persuasive Influence of Nollywood Film in Cultural Transmission: Negotiating Nigerian Culture in a South African Environment

Cited by 12 publications

References 21 publications

Contradictions and Tensions Between Old and New: An Audience Perception of Indigenous Culture Representation in Soap Opera

Contradictions and Tensions Between Old and New: An Audience Perception of Indigenous Culture Representation in Soap Opera

Otherness and cultural conceptualisations of Gender and Social Class in Nigerian English

Perception and Acceptance of Nollywood as Nigeria’s Cultural Ambassador among University Students

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