This paper reports a new application for amineboranes in the bleaching of wool, a typical example of keratin fibre. It has been found in this investigation that amineboranes are unique reductive bleaching agents that do not attack cystine disulphide bonds in wool keratin and do not impart permanent set to the fibre during bleaching. Selected amineborane compounds can be used in conjunction with oxidative agents such as hydrogen peroxide in aqueous media to further enhance the whitening effect and prevent disulphide bond disruption in keratins. The results of this study have suggested that the researched technology outperforms existing bleaching methods on a number of levels and may be an important step towards a new commercial bleaching technology.