This paper contributes to the debate about academic activism in organization studies through an exploration of my engagement with recent international policy-making relating to gender, business, and human rights. It brings social movement theory to the debate to elucidate how our work as academic activists can be conceived of in terms of social movement strategies with respect to political opportunities, mobilizing structures, and strategic framing processes. The aim is to further elucidate what we do as academic activists, and how such actions might advance feminist social movement agendas through a process that is both critical AND engaged in neoliberal contexts. I conclude with a discussion of the implications for Gender, Work & Organization (GWO) scholars and the GWO journal.