Remember the Alamo

Abstract

Honoring a memorialized past while being responsive to the needs of contemporary visitors is a challenge for heritage tourism managers. Visitor-employed photography (VEP) and a means–end investigation were used to identify, organize, and explain numerous descriptions of the Alamo in San Antonio, Texas. Nine images were obtained through VEP and used during 71 on-site interviews (41 Anglo and 30 Hispanic visitors). Four primary meanings about the images were articulated by visitors, including patriotism, remembering and reembracing history, multiculturalism, and identity. However, the explanations given to achieve these outcomes differed between Anglo and Hispanic respondents. Managerial implications in relation to heritage tourism sites were discussed.

Digitally Customized and Interactive Laddering: A New Way for Examining Tourists’ Value Structures

“…In triadic sorting, the respondent selects one alternative from a list of three and then supplies the reasons for this selection (Klenosky et al 1998; Reynolds and Gutman 1988). Additionally, triadic sorting of photographs has been used for item identification (e.g., Bapiri, Esfandiar, and Seyfi 2021; Lin, Morgan, and Coble 2013) as well as grouping of photographs (Naoi et al 2006). Conversely, quantitative laddering, being deductive, depends on the literature and/or a pre-study to provide the items to be laddered.…”