Replacement or complement: A niche analysis of Yahoo news, television news, and electronic news

Li, Shu‐Chu Sarrina

doi:10.1016/j.tele.2016.07.003

Cited by 15 publications

(14 citation statements)

References 16 publications

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“…OTT and traditional TV share similarities on amusement and ease of use for the niche overlap but OTT scores higher on all other dimensions for the niche breadth in a study conducted in Taiwan in 2016 (Chen, 2019b). Although competitive relationships exist amongst OTT, IPTV and digital cable (Li, 2017a(Li, , 2017b it is not severe in Korea except for YouTube. The possibility of coexistence of both types of platformstraditional, as well as OTTin emerging countries is high (Kim et al, 2016).…”

Section: Theoretical Foundationmentioning

confidence: 99%

How over-the-top (OTT) platforms engage young consumers over traditional pay television service? An analysis of changing consumer preferences and gamification

Sadana

Sharma

2021

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Purpose This paper aims to analyse how the top over-the-top (OTT) platform is becoming a preferred source of entertainment amongst young consumers over traditional Pay TV service (Cable TV/DTH) in India and what factors play a vital role in such preferences along with gamification of content. The study follows the theoretical framework of use and gratifications theory and Niche analysis. Design/methodology/approach The study establishes a conceptual framework of understanding the preference of consumers, which triggers the shift from old media to new. This research develops an approach to understanding the relevant implications in responses of consumers through a structured online survey conducted amongst different age groups by applying exploratory and confirmatory factor analysis. To further comprehend the relations between measured variables and constructs, the statistical technique is incorporated, i.e. logistic regression. Findings Empirical results and discussion insinuated the five factors which affect consumers’ choices concerning entertainment i.e. content and viewing behaviour, expenses incurred on services, shifts influenced by offerings/incentives, convenience and telecom. Logistic regression validated the strength of these factors which made content and viewing behaviour, expenses incurred on services and convenience the three most important factors. Research limitations/implications This study analyses the driving factors that are revolutionising the entertainment industry and can be applied in designing a comfortable and engaging experience for a consumer in the future. Originality/value This research is original in nature and the findings of this study are valuable for online streaming services, video-on-demand services, Cable TV operators and entertainment content producers.

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Section: Theoretical Foundationmentioning

confidence: 99%

How over-the-top (OTT) platforms engage young consumers over traditional pay television service? An analysis of changing consumer preferences and gamification

Sadana

Sharma

2021

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“…The role of the news services offered by Yahoo has been analysed from a business perspective for insights into its market niche (Li, 2017) or business model (Rindova; Yeow; Martins; Faraj, 2012). and aspects of its internal business processes have also been investigated (Matsuo, 2015;Pathak;Bathini;Kandathil, 2015).…”

Section: Yahoomentioning

confidence: 99%

Why are some websites researched more than others? A review of researh into the global top twenty

Thelwall¹

2020

EPI

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“…However, political news consumption plays a significant role in the gratification of social utility because political news consumption allows people to better understand the political atmosphere; thus, on social occasions, they know what topics are appropriate to talk about (Li, 2017;Chan, 2015;Lee, 2006). Furthermore, political news consumption will exert a significant effect on the gratification of entertainment because the respondents highly involved with political issues would selectively use the news media that had a similar political stance to their own; they thus felt singled out and entertained when consuming political news (Li, 2017;Chan, 2015;Lee, 2006). Moreover, most news media in Taiwan take a clear position regarding political ideology, and political events reported by news media with different political ideologies will show different interpretations and contents.…”

Section: Uses and Gratificationsmentioning

confidence: 99%

“…Moreover, most news media in Taiwan take a clear position regarding political ideology, and political events reported by news media with different political ideologies will show different interpretations and contents. Thus, political news is often criticized for being biased or distorted by news media's political ideologies (Li, 2017;Chan, 2015). Therefore, this study predicted that political news would not be correlated with the gratification of information for professional use.…”

Section: Uses and Gratificationsmentioning

confidence: 99%

“…Political news reports governmental operations, political parties' activities, and legislative issues. Political news constitutes the largest part of Taiwan's news content, and more than 12 news channels are available in Taiwan, indicating that political news is popular in Taiwan (Li, 2017;Lee, 2006). The existing literature includes many empirical studies of the uses and gratifications from news (Gaskins and Jerit, 2012;Ha and Fang, 2012;Lee, 2013).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Lifestyles and gratifications obtained from news: Comparing science news with health news and political news

2019

Public Underst Sci

Self Cite

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This study adopted uses and gratifications theory to examine the relationships among lifestyles, gratifications obtained, and the use of science, political, and health news. Two methods were adopted, the first of which was to conduct 23 interviews. The second method was a nationwide telephone survey that obtained 949 valid questionnaires. The data analysis yielded three conclusions: (1) among the four types of variables, gratifications obtained were the most powerful predictors for the use of the three types of news; (2) users and nonusers of science news or health news were differentiated mainly by lifestyles, while users and nonusers of political news were differentiated mainly by mass media use; and (3) users of the three types of news differed greatly. Science news users used new media, and were likelier to have a lifestyle of learning and self-development, while political and health news users preferred and trusted traditional media sources, the latter seeking a lifestyle of pleasure.

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Replacement or complement: A niche analysis of Yahoo news, television news, and electronic news

Cited by 15 publications

References 16 publications

How over-the-top (OTT) platforms engage young consumers over traditional pay television service? An analysis of changing consumer preferences and gamification

How over-the-top (OTT) platforms engage young consumers over traditional pay television service? An analysis of changing consumer preferences and gamification

Why are some websites researched more than others? A review of researh into the global top twenty

Lifestyles and gratifications obtained from news: Comparing science news with health news and political news

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