Research on B2B2C E-commerce Website Design Based on User Experience

Cai, Lulu; He, Xiangzhen; Dai, Yugang; Zhu, K. J.

doi:10.1088/1742-6596/1087/6/062043

Cited by 24 publications

(21 citation statements)

References 1 publication

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“…As decision makers are always interested in defining beneficial economic policies, that is where analytical approaches and mathematical models of strategic interaction amid balanced decision-makers come into play, such as, game theory, Nash equilibrium, and cooperative game theory. Established works with these theories and strategies based on a three-echelon cooperative supply chain can be found in the work of [35,[37][38][39][40][41][42][43]. However, only the study of Cai et al [41] is based on game theory for the web design elements and its framework does not cover three-echelon SCM.…”

Section: Literature Reviewmentioning

confidence: 99%

E-Agricultural Supply Chain Management Coupled with Blockchain Effect and Cooperative Strategies

et al. 2021

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The agricultural industry is highly underdeveloped and requires transformation in technology for food safety and reliability. A digital world is relying on blockchain technology for the successful implementation of sustainable e-agricultural supply chain management (e-Agri-SCM). In current advancements of blockchain in digital marketing, product website design (web design) is essential to streamline the requirements of the customer and the expectations of supply chain partners. The current research has incorporated the blockchain effect by web design elements into the agricultural supply chain management (Agri-SCM) study. In addition, partners in the digital marketing supply chain (DM-SCM) are also facing issues to identify significant web design elements-based blockchain technology to gain maximum profit. Therefore, a cooperative (Co-op) sustainable e-agricultural SCM model is developed in this study by considering the web design index and variable demand to decide shipments, selling price, cycle time, and advertisement cost for agriculture products. The uncertainties in the model due to intangible web design elements and basic costs are dealt with by the application of the fuzzy system whereas carbon emission is also considered for providing cleaner production. A real-time application of the proposed model is done by undertaking five different cases based on mutual share, demand curve, and advertisement budget among participants. The sensitivity analysis is also performed to identify important factors of the total profit. Findings of this work include significant web design elements (WDEs) i.e., web graphics, search engine optimization, cyber-security, fast loading, and navigation, as essentials for digital marketing to convince customers towards the product in a global SCM. The numerical results and managerial insights are advantageous for managers to get maximum profit by cooperative and digital marketing strategies to attain e-Agri-SCM.

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Section: Literature Reviewmentioning

confidence: 99%

E-Agricultural Supply Chain Management Coupled with Blockchain Effect and Cooperative Strategies

et al. 2021

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“…Nesse sentido, tem sido recorrente estudos que buscam mecanismos de suprir essa diferença por meio da criação de uma boa experiência para o cliente, para que cada vez mais se realizem compras online (CONTRERAS et al, 2015;TSAGKIAS;MURDOCK, 2020). Quando se investiga experiência do usuário, vários aspectos são considerados como o design da visualização, da informação, da interação, além da arquitetura da informação, dos requisitos de conteúdo e dos objetivos do website e do público-alvo (CAI et al, 2018).…”

Section: Experiência De Compra No E-commerceunclassified

“…Por exemplo, foi verificado que a usabilidade e a acessibilidade possuem elementos que antecedem a criação de uma boa experiência de compra no ambiente online (MAJID; KAMARUDDIN;MANSOR, 2015;SAHI, 2015;GONÇALVES et al, 2018). Em outros casos, sistemas de busca e recomendação mais efetivos também são estudados para atender as necessidades de consumidores cada vez mais novos, e impacientes, que não gostam de procurar exaustivamente na diversidade de opções que existe na web (CAI et al, 2018).…”

Section: Experiência De Compra No E-commerceunclassified

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Experiência De Compra Online: Explorações a Partir Do Design Thinking

Brandão

Miguel

Machado

et al. 2020

edhci

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O presente estudo aborda a melhoria da experiência na compra online por meio do design thinking, identificando e apresentando uma solução para uma das principais dores identificadas nesse meio, que é a ausência da prova física de produtos de vestuário. Considerando os aspectos comportamentais, essenciais para o pensamento de experiência do usuário, a pesquisa identificou que a experimentação dos produtos de vestuário aumenta a confiança para a compra e reduz o risco de troca do produto. A identificação da dor e construção da solução contemplou um conjunto de etapas realizadas dentro da abordagem do design thinking, que foram: uma revisão sistemática da literatura; benchmarkings e análise de dados secundários; entrevistas em profundidade com usuários; uso de ferramentas do design como criação de personas, mapa de empatia, jornada do usuário e ponto de vista; e desenvolvimento e teste de protótipos. Foi identificado que aspectos visuais, como a qualidade e a diversidade de imagens e a disponibilidade de informações, e um sistema de recomendação de tamanho contribuem para a melhoria da experiência de compra online e que podem ser utilizados de forma complementar.

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“…Tidak peduli produknya apa, aspek User Experience (UX) sangat penting untuk diperhatikan, termasuk dalam pengembangan aplikasi mobile [4]. Menurut ISO 9241-210, UX merupakan persepsi seseorang dan tanggapannya dari penggunaan suatu sistem, produk, dan jasa [5].…”

Section: Pendahuluanunclassified

Analisis User Experience Aplikasi Academic Information System (Ais) Mobile Untuk User-Centered Metrics Menggunakan Heart Framework

Pratama¹,

Lestari²,

Aini³

2019

SISTEMASI

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ABSTRAK Aspek User Experience (UX) sangat penting diperhatikan dalam pengembangan aplikasi mobile. AIS Mobile merupakan sistem yang mampu menangani permasalahan akademik di UIN Syarif Hidayatullah Jakarta. Berdasarkan hasil observasi dan wawancara kepada lima pengguna AIS Mobile, ditemukan bahwa UX yang sekarang ternyata kurang baik, serta adanya beberapa review negatif di Playstore. Tujuan penelitian ini adalah melakukan pengukuran UX pada AIS Mobile untuk user-centered metric menggunakan HEART (Happiness, Engagement, Adoption, Retention, Task Success) Framework supaya bisa mendukung keputusan pengembangan produk sesuai kebutuhan penggunanya. Pada penelitian ini, kuesioner disebarkan kepada 100 responden. Hasil data kuesioner diuji dengan pengujian validitas dan reliabilitas, kemudian diolah untuk divisualisasikan dalam bentuk dashboard. Berdasarkan data yang sudah diolah, tidak ada satupun set Goal-Signal-Metrics pada HEART framework yang tercapai karena nilai metrics yang didapatkan masih di bawah nilai yang diharapkan. Nilai metrics yang didapatkan adalah Happiness sebesar 62.27%, Engagement sebesar 71.28%, Adoption sebesar 64%, Retention sebesar 68.48%, dan Task Success sebesar 61.11%. Untuk mencapai set Goal-Signal-Metrics pada HEART framework, perlu dilakukan redesign terhadap tampilan AIS Mobile secara UX maupun UI (User Interface), pembuatan fitur push-notification untuk info update aplikasi, sosialiasi pemakaian AIS Mobile ke mahasiswa, serta perbaikan atau peningkatan kualitas fitur-fitur di AIS Mobile.

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Research on B2B2C E-commerce Website Design Based on User Experience

Cited by 24 publications

References 1 publication

E-Agricultural Supply Chain Management Coupled with Blockchain Effect and Cooperative Strategies

E-Agricultural Supply Chain Management Coupled with Blockchain Effect and Cooperative Strategies

Experiência De Compra Online: Explorações a Partir Do Design Thinking

Analisis User Experience Aplikasi Academic Information System (Ais) Mobile Untuk User-Centered Metrics Menggunakan Heart Framework

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