Research on interactive design of multilingual e-commerce platform based on eye tracker

Abstract

In “interactive design”, designers usually rely on personal experience and understanding to work. The design interface has strong subjectivity, and it is difficult to match the intention of users. Based on the basic experiments of eye movements, this study collected and analyzed the pages of the search engine for a multilingual e-commerce platform through the indicators such as the duration of the objects being watched, the number of objects to be followed, and the sequence of objects to be looked at. After the experiment, we found that the first movement of the eyeball was still focused on the upper left corner of the page. During the browsing process, the subjects were used to the order from top to bottom and from left to right. So when we design the page, we should keep this style and respect the user’s habits. After analyzing the data, we found that the simple design made a good impression on the subjects, so we should keep the simple style in the page design, avoid filling every inch of space, otherwise it will cause the burden of visual memory. The data analysis also showed that the use of controls, prompt wording, color settings and page style are consistent, which can make users easily speculate about various functions and increase the user’s preference.

Analysis of the ergonomics of e-commerce websites

“…Certain patterns of behaviour are visible when searching for items. Similar conclusions were drawn in the article [9]. After performing the eye tracker tests, it was found that the first eye movement was focused on the upper left corner of the page.…”

“…By using eye tracking technology, data can be obtained on how people feel and how participants use them in the process of interacting with the site. The collection of such data through a specially designed e-commerce website that uses popular templates is presented in the article [9]. The research group was selected on the basis of multilingualism, age, education and occupation, therefore twenty Northwest University students were selected equally from each gender.…”

Improving the interface of an e-commerce website by applying universal design principles

“…Dostępność określa się jako możliwość swobodnego poruszania po stronie internetowej i korzystania z jej funkcjonalności, co często wymaga zaimplementowania dodatkowych mechanizmów, które będę rekompensować użytkownikom braki w postrzeganiu. [12] analizowano wykorzystanie wielojęzycznej platformy handlu elektronicznego. Dane zebrano poprzez pomiar czasu dotarcia do poszczególnych elementów strony oraz rejestrację sekwencji obserwacji poszczególnych obiektów.…”

Evaluation of IoT-Enabled Interactive UI Design Effect Based on the Discrete Mathematical Model

“…Based on perceptual engineering, the early work of Zhu et al [4] presents a technique for measuring the influence of e-commerce website product design and specifies product design goals and product design aspects by employing Internet technology to randomly redirect visiting visitors. e enhanced version collects data on user activity, does data statistics and analysis, and derives the evaluation result.…”