Research on Warnings with New Thought of Neuro-IE

Ma, Qingguo; Bian, Jun; Ji, Wenjing; Tang, Qinrui; Xu, Qing

doi:10.1016/j.proeng.2011.11.2348

Cited by 5 publications

(4 citation statements)

References 10 publications

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“…For example, the American National Standards Institute Z535.4 recommends some warning signal words, such as "danger," "warning" and "caution" (Braun and Silver 1995;Wogalter et al 1998). The Chinese National Standards (GB2894-2008, GB15258-2009) also recommend several words as warning signal words, such as "warning" and "danger" (Ma et al 2011).…”

Section: Introductionmentioning

confidence: 99%

Hazard levels of warning signal words modulate the inhibition of return effect: evidence from the event-related potential P300

Shang

Huang

2015

Exp Brain Res

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Warning signal words are often used to convey valuable information about potential dangers in everyday life. In this study, we explored whether and how the hazard level of warning signal words modulated participants' attention to subsequent targets. Event-related potentials with high temporal resolution were employed in a cue-target paradigm. In this task, warning signal words with different hazard levels were used as cues. Participants were required to judge whether targets were presented on the screen horizontally or vertically. We found an inhibition of return (IOR) effect, i.e., participants had longer reaction times to validly cued targets than to invalidly cued targets. Accordingly, the IOR effect was reflected by a smaller P300 amplitude for invalidly cued targets compared to validly cued targets. Furthermore, the IOR effect was eliminated when the cues were high-hazard words. The dampening effect on the P300 was eliminated when the cues were high-hazard warning signal words. The lack of an IOR was attributed to participants' attentional bias to high-hazard stimuli, which are difficult for participants to disengage their attention from. The current study suggests that warning signal words are a particular type of stimulus that can override the IOR effect. Warning signal words with a high hazard level are more effective in successfully alerting people to risk in a hazardous environment.

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Section: Introductionmentioning

confidence: 99%

Hazard levels of warning signal words modulate the inhibition of return effect: evidence from the event-related potential P300

Shang

Huang

2015

Exp Brain Res

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“…The results here obtained allowed us to conclude that dual cognitive processing interferes in an impactful way in visual and unconscious attention, allowing to shed light on themes related to visual attention, neural processing of perception of danger and attention to warnings. Warning signs and safety signs are very important for work safety in various factories, civil construction, mining and many other locations with machinery operations that recurrently generate work accidents (Ma et al, 2010(Ma et al, , 2011.…”

Section: Hypothesismentioning

confidence: 99%

Neuromarketing and its implications for operations management: an experiment with two brands of beer

Oliveira

Giraldi

2019

Gest. Prod.

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Neuromarketing and neurophysiology of consumer behavior and sensory experiences are growing in research results and importance to the operations activities due to the possibility of designing products and processes that are more suitable to the consumers’ needs. In addition, there is a wide range of applications on the shop floor, such as safety design, man-machine design and other applications related with cognitive processing and its impact on human behavior. This article discusses the impact of advertising of recognized brands on the visual selective attention of young adults in the consumption of alcoholic beverages. The discussion considered the model of dual cognitive processing, in which prolonged effects of exposure to brands with strong positive associations would result in increased selective attention and commitment to strong brands. An experiment with two brands of beer using an eye-tracking equipment to identify the patterns of visual attention was carried out. The results showed that there are considerable differences in young adults for visual attention, with greater attention to strong brands. The study may help to develop more effective marketing campaigns and products, providing the consumers a better experience. Furthermore, it also allows for a better comprehension on attention at the workplace, providing important insights in several areas of production, such as work safety, repetitive processes, equipment handling among others.

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“…According to cognitive neuroscience, doer's safe behavior is a decision process of "receive information(vision and audition)-cranial nerve processes information-decision"(Qing-guo Ma, Jun Bian, Wenjing Ji et al, 2011) [5](in Fig. 1).…”

Section: Neuro-iementioning

confidence: 99%

The Theoretical Analysis on Cognitive Process of the Safety Signs Based on Neuro-IE

Zhou

Chen

Wang

et al. 2013

AMM

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It’s a sort of safety management strategy of setting safety signs in production site in order to make people be alert and evade danger by transmitting dangerous signal. Based on the reviews of traditional cognitive process models such as C-HIP model and information communication model, combining the theoretical results of emerging Neuro-IE, this paper provides a cognitive process model (3N-Model) of safety sign on the basis of Neuro-IE, explains the model and gives a number of management inspirations by combining with the model.

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Research on Warnings with New Thought of Neuro-IE

Cited by 5 publications

References 10 publications

Hazard levels of warning signal words modulate the inhibition of return effect: evidence from the event-related potential P300

Hazard levels of warning signal words modulate the inhibition of return effect: evidence from the event-related potential P300

Neuromarketing and its implications for operations management: an experiment with two brands of beer

The Theoretical Analysis on Cognitive Process of the Safety Signs Based on Neuro-IE

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