After a pretraining period in which all Ss were trained to bar press for water, 2 groups of rats were given 4 30-sec. reinforced trials and 4 30-sec. nonreinforced trials daily for 12 days. During each reinforced trial, Ss received continuous reinforcement of a sucrose solution. The concentration of the sucrose was progressively shifted either up or down over the 4 reinforced trials. The group which received the increasing incentives bar pressed reliably less than the decreasing-incentive group during the reinforced phase, but reliably more during the nonreinforced test. Also, the interaction between the terminal reinforced trial and the 1st test trial was reliable, with the increasing group pressing less during the last reinforced trial, but more during the 1st nonreinforced trial. These results support an interpretation of extinction as due to a motivational decrement rather than the terminal level of reinforced performance, and are inconsistent with several other currently popular interpretations.