“…Growth can take place organically, by increasing production and service provision capacity (Hess, 2007), using the strategy of cost leadership, differentiation or diversification (Hitt et al, 2019), done in an increasing way (Belderbos, Tong & Wu, 2019). Alternatively, inorganic growth can be achieved through company mergers (Calil et al, 2020), operating and financial synergies (Capron & Pistre, 2002), strategic alliances (Tower, Hewett & Saboo, 2021) and internationalization (Dunning, 1980;Porter, 1992;Kotler, Manrai, Lascu & Manrai, 2019, Luo, 2021. Despite the different individual or combined strategic alternatives for a company's growth, identifying the most effective options is an arduous task for many managers due to the information overload associated with the complex process of evaluating alternatives in the competitive environment (Bruni-Bossio, Sheehan & Willness, 2018).…”