Risky products in movies: a special type of the embedded message requiring special treatment?

Kovalenko, Andriy; Wooliscroft, Ben

doi:10.1002/nvsm.1433

Cited by 2 publications

(1 citation statement)

References 44 publications

(40 reference statements)

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“…More work, though should be done to restrict the deliberate use of cigarette brands as props in television shows and movies. 23 Although this study was conducted in several countries, the participants came from a single rural and urban area and may not reflect the national populations in each country. Possibly in other areas one might find different awareness and relationships with smoking intentions.…”

Section: Discussionmentioning

confidence: 99%

International Reach of Tobacco Marketing Among Young Children

Borzekowski

Cohen

2013

Pediatrics

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WHAT'S KNOWN ON THIS SUBJECT: Prosmoking messages, delivered through marketing and the media, can reach very young children and influence attitudes and behaviors around smoking. WHAT THIS STUDY ADDS:Marketing of tobacco and cigarette brands has successfully reached young children in low-and middle-income countries. More effective measures are needed to restrict the reach of tobacco marketing. abstract BACKGROUND: Prosmoking messages, delivered through marketing and the media, can reach very young children and influence attitudes and behaviors around smoking. This study examined the reach of tobacco marketing to 5 and 6 year olds in 6 low-and middle-income countries. METHODS:Researchers worked one-on-one with 5 and 6 year olds in Brazil, China, India, Nigeria, Pakistan, and Russia (N = 2423). The children were asked to match logos with pictures of products, including 8 logos for cigarette brands. Analyses examined, overall and by country, whether gender, age, location, household use of tobacco, and knowledge of media characters were associated with awareness of cigarette brand logos. Additional analyses considered the relationship between cigarette brand logo awareness and intentions to smoke. RESULTS:Overall, 68% of 5 and 6 year olds could identify at least 1 cigarette brand logo, ranging from 50% in Russia to 86% in China. Across countries, being slightly older and having someone in the household who used tobacco, were significantly associated with greater odds of being able to identify at least 1 cigarette brand logo. CONCLUSIONS:The majority of young children from low-and middleincome countries are familiar with cigarette brands. This study' s findings suggest that more effective measures are needed to restrict the reach of tobacco marketing. Pediatrics 2013;132:e825-e831 AUTHORS:

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Section: Discussionmentioning

confidence: 99%