The article focuses on the issue of introduction of AI technology into the modern journalism. The topic proves to be of relevant importance as both mass media and press services reveal their direct dependence on the technological development level of the human society. It means that any new relevant technology can change the whole system. The objective of the article is to research the issue of Artificial Intelligence introduction into the modern journalism. The authors consider the history of the “smart machines” creation. Furthermore, they describe the current situation in the sphere of journalism, bring some specific examples of the existing and the projected systems and highlight the areas of possible practical application and the development prospects. They also obtain information on the main principles of the operation, the algorithms, the goals and the capabilities of the machines. In addition, the authors consider the advantages and the risks of this state-of-the-art technology, analyze the cultural and the psychological aspects of its mass introduction, make predictions concerning the prospects for the further development of this sphere, consider different scenarios of its development and identify the challenges and the advantages for the profession of a journalist. In conclusion, the authors state that despite the fact that AI in journalism is a mass phenomenon, all the projects of the introduction of Artificial Intelligence are not currently posing a direct threat to the profession. However, the fact that the mass media of different countries are starting to actively apply AI in journalism, emphasizes the relevance and the importance of further research in this sphere.