No abstract

The article focuses on the issue of introduction of AI technology into the modern journalism. The topic proves to be of relevant importance as both mass media and press services reveal their direct dependence on the technological development level of the human society. It means that any new relevant technology can change the whole system. The objective of the article is to research the issue of Artificial Intelligence introduction into the modern journalism. The authors consider the history of the “smart machines” creation. Furthermore, they describe the current situation in the sphere of journalism, bring some specific examples of the existing and the projected systems and highlight the areas of possible practical application and the development prospects. They also obtain information on the main principles of the operation, the algorithms, the goals and the capabilities of the machines. In addition, the authors consider the advantages and the risks of this state-of-the-art technology, analyze the cultural and the psychological aspects of its mass introduction, make predictions concerning the prospects for the further development of this sphere, consider different scenarios of its development and identify the challenges and the advantages for the profession of a journalist. In conclusion, the authors state that despite the fact that AI in journalism is a mass phenomenon, all the projects of the introduction of Artificial Intelligence are not currently posing a direct threat to the profession. However, the fact that the mass media of different countries are starting to actively apply AI in journalism, emphasizes the relevance and the importance of further research in this sphere.

No abstract

The article offers a historical survey of the British university system as part of the history of education. The author stresses the importance of the cultural aspect in preparing Russian university students and staff members for internship, language training and further education in British universities within the system of European academic mobility.

The theoretical and methodological basis of cross-cultural communication in the modern world has been considered and investigated in this paper. The need of cross-cultural communication concept introduction in educational process on English has been revealed. Purposes and problems related to studying of cross-cultural communication in the modern globalized society have been defined. Cross-cultural communication (CCC) is the process of intercourse between representatives of different peoples, e.g. different languages and cultures. This kind of intercourse exactly can be called as cross-cultural dialogue. The main objective of such dialogue is forming a bilingual personality. CCC assumes equal cultural interaction of representatives of various linguo-culture communities, taking into account their distinctive character and originality that results in need of universal identification on the basis of foreign-language and own cultures comparison. In the course of analysis related to theoretical and methodological papers devoted to the problem of cross-cultural communication the main components of CCC course have been revealed. The conducted research has confirmed the need of studying not only foreign languages, but also cultures of other people, their customs, traditions, standards of behavior. It is defined by that now the process of cultures consolidation has captured various spheres of all countries’ public life.