role of brand image and customer commitment in mediating service quality towards customer loyalty

Mahatama, Anak Agung Bagus Putra; Wardana, Made

doi:10.21744/irjmis.v9n1.2006

Cited by 7 publications

(7 citation statements)

References 20 publications

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“…Vice versa, the less good the product quality received by Samsung smartphone consumers, the less good consumers' views of the brand image on Samsung smartphones will be. The test results show that very good product quality has implications for the very good view of consumers on the brand image on Samsung smartphones, due to the performance ability of Samsung smartphones to make it easier for users to complete work and the well-known Samsung smartphone brand (Mahatama & Wardana, 2021). Based on this, it has implications for the very high consumer view of the Samsung smartphone brand image which is marked by very high benefits received by consumers, product attributes, brand relationships with consumers, and company credibility smartphone Samsung.…”

Section: Effect Of Product Quality On Brand Imagementioning

confidence: 99%

Brand image mediation of product quality and electronic word of mouth on purchase decision

Saraswati

Giantari

2022

irjmis

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The practical implication that can be given from the findings of this study is that this study can be used as a basic model to evaluate the Samsung smartphone company's strategy for product quality, eWOM, brand image, and consumer purchase decisions. Based on the results of statistical analysis, that product quality and eWOM directly or indirectly through brand image affect consumer purchase decisions. This can be a reference for Samsung company management in making strategies to improve purchase decisions by maintaining product quality, eWOM, and brand image of Samsung smartphones. The practical implication that can be given from the findings of this study is that this study can be used as a basic model to evaluate the Samsung smartphone company's strategy for product quality, eWOM, brand image, and consumer purchase decisions. Based on the results of statistical analysis, that product quality and eWOM directly or indirectly through brand image affect consumer purchase decisions. This can be a reference for Samsung company management in making strategies to improve purchase decisions by maintaining product quality, eWOM, and brand image of Samsung smartphones. that product quality and eWOM directly or indirectly through brand image affect consumer purchase decisions.

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Section: Effect Of Product Quality On Brand Imagementioning

confidence: 99%

Brand image mediation of product quality and electronic word of mouth on purchase decision

Saraswati

Giantari

2022

irjmis

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“…Further study by Hapsari et al (2017), proves that customer involvement has the most significant effect on customer loyalty compared to other variables. The significant positive effect of satisfaction on loyalty confirms that satisfied customers are more likely to have the intention to reuse the airline's services (Devi & Yasa, 2021;Mahatama & Wardana, 2021).…”

Section: Customer Loyaltymentioning

confidence: 80%

roles of service quality, perceived price and satisfaction to passenger’s loyalty

et al. 2022

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This study aimed to examine the commercial aviation industry, whether the level of service quality, perceived price and passenger satisfaction have the potential to have a high effect and how these three variables produce passenger loyalty. This study presents a brief review of the current competitive situation that is faced by commercial airlines, findings of previous research on service quality, price and passenger satisfaction. This study also determine strategic steps that can be taken by the Indonesian National Airline, especially in facing business competition, retaining customers and expanding consumer market share. This study is descriptive quantitative research. Data collection was done by distributing questionnaires to 200 respondents, which is then processed using SmartPLS. The results of this study indicate that service quality, customer satisfaction have a positive and significant effect on passenger loyalty, while Perceived price does not have a positive and significant effect on passenger loyalty.

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“…The final report for this research has a rigid and consistent structure from the introduction, literature review, theoretical basis, research methods, research results, and discussion. Quantitative requires assumptions to test theory deductively, prevent biases, control alternative explanations, and be able to generalize, and re-apply its findings (Cretu & Brodie, 2007;Salinas & Pérez, 2009;Mahatama & Wardana, 2021). This research is explanatory research aiming to generalize or explain the relationship between variables.…”

Section: Methodsmentioning

confidence: 99%

Millennial customer response on social-media marketing effort, brand image, and brand awareness of a conventional bank in Indonesia

et al. 2022

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Due to the fierce competition in banking for raising funds, banks have been obliged to develop marketing strategies to attract new consumers, particularly millennial. The marketing communication strategy that is often applied by banks is the loyalty program that is informed through social media. One of the banks in Indonesia with a loyalty program is the Bank Tabungan Negara (Bank BTN) or State Savings Bank whose a more prominent brand image of credit products than savings. This study investigated the effect of Social-Media Marketing Efforts, Brand Awareness, and Brand Image on Millennial Customer Response. This study employed a qualitative method by distributing questionnaires to 400 respondents. The results revealed that Millennial Customer Response was influenced by Social-Media Marketing Effort, Brand Awareness, and Brand Image. To conclude, Social-Media Marketing Efforts, Brand Image, and Brand Awareness of Conventional Banks in Indonesia affect Millennial Customer Response.

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role of brand image and customer commitment in mediating service quality towards customer loyalty

Cited by 7 publications

References 20 publications

Brand image mediation of product quality and electronic word of mouth on purchase decision

Brand image mediation of product quality and electronic word of mouth on purchase decision

roles of service quality, perceived price and satisfaction to passenger’s loyalty

Millennial customer response on social-media marketing effort, brand image, and brand awareness of a conventional bank in Indonesia

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