“…This literature, which is rooted in the seminal work of Messick and McClintock (1968), has focused primarily on outcomes, often tangible outcomes such as money, points, and services (e.g., Eisenberger, Kuhlman, & Cotterell, 1992;Kuhlman & Marshello, 1975;McClintock & Liebrand, 1988;Parks, 1994). In fact, social value orientations are often conceptualized in terms of "outcome transformations," or preferences that take into account the outcomes for others (Kelley et al, 2003;Van Lange, 1999;Van Lange, De Cremer, Van Dijk, & Van Vugt, 2007).…”