2019
DOI: 10.35940/ijrte.b1507.0982s1119
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Role of Social Media Marketing in the Successful Implementation of Business Management

Abstract: For increasing the sales, building the brands and driving the traffic of web to connect the people through platform of social media refers to as social media marketing. The social media marketing include running of social media advertisements, engaging followers, listening to followers, analyzing results and publishing content on social media profiles. Now in these days the major platforms of social media are Pinterest, Instagram, Snapchat, Twitter, Facebook, LinkedIn, YouTube and many more. These social media… Show more

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Cited by 8 publications
(7 citation statements)
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“…In today's digital age, digital communication has become an important digital marketing technique. It has the power to enhance revenue, create brands, and drive site traffic to connect customers via various social media platforms (Rifki Hanif 2019) [12]. A recent study in this area has yielded promising outcomes in terms of corporate expansion.…”
Section: Discussion On Conceptual Model To Relate Various Factors And...mentioning
confidence: 99%
“…In today's digital age, digital communication has become an important digital marketing technique. It has the power to enhance revenue, create brands, and drive site traffic to connect customers via various social media platforms (Rifki Hanif 2019) [12]. A recent study in this area has yielded promising outcomes in terms of corporate expansion.…”
Section: Discussion On Conceptual Model To Relate Various Factors And...mentioning
confidence: 99%
“…People all around the globe today use Facebook, Instagram, and other online social media platforms like these to communicate and connect with one another more often than ever before (Chiang, et al, 2019). People are able to establish a dynamic public profile on social media platforms online, which allows them to share their expertise, experiences, and opinions with others (Zuhdi et al, 2019). These days, social media platforms available online aren't only for customers; businesses may set up their own official pages on platforms like Facebook (Chiang, et al, 2019).…”
Section: Discussionmentioning
confidence: 99%
“…It is difficult, if not impossible, to identify someone who does not use the internet due to the ubiquitous nature of social media in today's culture (Li, 2021). It has led to an increase in people's liberty of dialog and appearance, which in turn has caused a shift in society (Zuhdi et al 2019). Customers are becoming increasingly open to taking part in online evaluations and interactions, as well as reviewing brands and products (Al-Abdallah, et al 2021).…”
Section: Relationship Between Decision Making Process and Consumers B...mentioning
confidence: 99%
“…Social media marketing refers to a series of software-based digital technologies -typically in the form of applications and websites that give users access to a digital space where they can communicate and receive data via an online social network (Appel et al, 2020). Social media marketing involves running social media ads, interacting with followers, listening to followers, analysing results, and updating content on social media profiles (Zuhdi et al, 2019).…”
Section: Social Media Marketingmentioning
confidence: 99%