The technology of ICT is dynamically developing with sorts of innovative product, one of them is IPTV. Its existence provides triple play multimedia convergence such as telephone, internet and digital TV contents. The customer's adoption on it becomes important toward the service provider for a number of interests, especially for the field of marketing. By means of TAM concept (Technology Acceptance Model) from Gefen et al. (2003) and by adding satisfaction and loyalty so the new model is able to be used to evaluate the response of cognitive, conative and affective of customer. Empirical study applied to the customer's of PT. Telekomunikasi Indonesia, Tbk. in order to test 6 hypotheses as recommended. The Simulation of conceptual model and empirical data research acquired by using of AMOS software indicates that all of the hypotheses proved positively significant. Variable trust is a good antecedent of perceived usefulness, satisfaction and loyalty constructs. Besides that, there is a direct effect between trust with loyalty or indirect effect through the mediation on perceived usefulness and or satisfaction.

The present study aims to support the hypotheses proposed in the research model to prove the fact that the suggested variables can contribute towards performance improvement. The study offers a novel variable namely ergo-iconic service value. The object of this study includes 118 three-star hotels located in the business districts of the Special Capital Region of Jakarta and West Java. The study used questionnaires that were distributed to hotel managers to acquire research data. The ergo-iconic service value as a mediating variable is proven to improve the marketing performance of the hotels. Other variables, namely, the ability to implement management system certification and the ability to adapt to technology also increase the mediating role of ergo-iconic service value. The hypotheses are empirically proven as all three variables successfully improved the hotels' marketing performance. The current research also shows that the role of humans is still significant, and human presence is required to improve performance despite the fact that we are currently at the Industry 4.0 era; in this case, not all activities should be taken over by robots.

The effect of customer orientation toward marketing performance still have a difference in result of studies. To examine the relationship between the these variables, a conceptual model constructed with mediation by service innovation and positional advantage. A survey was conducted in PT. Telkom Indonesia with 226 respondents to test the model. AMOS Program is being used to test the model, the data andto analyze the relationships between the construct. The result finds that thesubmitted hypothesis are supported. Five of the six hypotheses proved significant, whereas one of the rest is not significant is the relationship between customer orientation and marketing performance. M ediating variables shows a good role with significant results, while the effects indirectly through positional advantage is more powerful than via service innovation.

Penelitian ini bertujuan untuk menanalisa peran kepuasan kerja dalam memediasi servant leadership dan budaya organisasi serta pengaruhnya terhadap kinerja pegawai. Penelitian ini melibatkan 82 orang respondent yang mewakili Pegawai Negeri Sipil yang menangani Pengelolaan Keuangan Dan Asset Daerah Kota Makassar. Data Utma penelitian ini adalah kuisioner yang disebarkan kepada para responden. Teknik analisi data dalam penelitian ini adalah Partial Least Square menggunakan aplikasi Smart PLS. Hasil penelitian menunjukkan bahwa 1) servant leadership tidak berpengaruh terhadap kinerja pegawai, 2) budaya organisasi berpengaruh terhadap kinerja pegawai, 3) servant leadership berpengaruh terhadap kepuasan kerja, 4) budaya organisasi berpengaruh terhadap kepuasan kerja, 5) kepuasan kerja berpengaruh terhadap kinerja pegawai, 6) servant leadership berpengaruh terhadap kinerja pegawai melalui kepuasan kerja, 7) budaya organisasi berpengaruh tetapi tidak signifikan terhahap kinerja pegawai melalui kepuasan kerja pada Kantor Badan Pengelolaan Keuangan dan Aset Daerah Kota Makassar.   This study aims to analyze the role of job satisfaction in mediating servant leadership and organizational culture and its effect on employee performance. This study involved 82 respondents who represent Civil Servants who handle Financial Management and Regional Assets of Makassar City. The main data of this research is a questionnaire distributed to the respondents. The data analysis technique in this study is Partial Least Square using the Smart PLS application. The results show that 1) servant leadership has no effect on employee performance, 2) organizational culture affects employee performance, 3) servant leadership affects job satisfaction, 4) organizational culture affects job satisfaction, 5) job satisfaction affects employee performance, 6) servant leadership has an effect on employee performance through job satisfaction, 7) organizational culture has an effect but is not significant on employee performance through job satisfaction at the Makassar City Regional Financial and Asset Management Agency Office

For increasing the sales, building the brands and driving the traffic of web to connect the people through platform of social media refers to as social media marketing. The social media marketing include running of social media advertisements, engaging followers, listening to followers, analyzing results and publishing content on social media profiles. Now in these days the major platforms of social media are Pinterest, Instagram, Snapchat, Twitter, Facebook, LinkedIn, YouTube and many more. These social media platform plays a major role for developing and increasing the business.