“…The present work has emerged from our interest in the C−H and C−C activation of 2-(arylazo)phenols ( 1 ) and related ligands . While ligand 1 has been observed to undergo C−H activation at one ortho position of the phenyl ring in the arylazo fragment leading to the formation of cyclometalated species ( 2 ), 1a,c-k, we have recently observed that a modified 2-(arylazo)phenol, viz. 2-(2‘,6‘-dimethylphenylazo)-4-methylphenol ( 3 ), in which both the ortho positions of the phenyl ring in the arylazo fragment are strategically blocked by methyl groups, displays interestingly different reactivity 1b…”