Sağlik Sektörünün Temel Aktörleri̇ Olan Hastanelerde Rekabet Strateji̇leri̇ni̇n Kali̇teye Etki̇si̇

Doğan, İnci Fatma; Bakan, İsmail; Hayva, Sakine

doi:10.17755/esosder.307908

Cited by 7 publications

(3 citation statements)

References 2 publications

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“…According to the HH index, the concentration ratio in both the local and imported pharmaceutical sectors was not high. Doğan et al (2017) conducted a survey of 224 people covering 2 public and 2 private hospitals and employees in Kahramanmaraş and investigated the relationship between competition strategies and quality levels. According to the study of competition strategies and performances in hospitals, using regression analysis, competitive strategies including cost leadership, differentiation and focus had a significant positive effect on all quality dimensions.…”

Section: Literature Reviewmentioning

confidence: 99%

Competitiveness in Turkey the Pharmaceutical Industry

Yıldırım¹,

Mestanoğlu²

2019

IBAD Sosyal Bilimler Dergisi

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One of the most basic needs of individuals, the pharmaceutical industry, which produces health-oriented products, has improved significantly to improve the quality of life of individuals. Nowadays, the pharmaceutical industry is a global industry with high economic potential and with high R & D costs. As in other industrial units of the economy, the intense competition environment is becoming more and more important for the pharmaceutical sector. In this study, domestic and foreign manufacturers operating in Turkey are determined and it is aimed to determine the competitive condition of the pharmaceutical industry with the obtained data from the companies. Also, a frequency analysis was carried out to generally evaluate the opinions of manufacturers and suppliers in the sector regarding the competitive situation. T-test was conducted to determine whether there was a difference between two groups in terms of the competitive situation. As a result, a statistically significant difference was found between the manufacturers and the suppliers.

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Section: Literature Reviewmentioning

confidence: 99%

Competitiveness in Turkey the Pharmaceutical Industry

Yıldırım¹,

Mestanoğlu²

2019

IBAD Sosyal Bilimler Dergisi

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“…In addition, such data is an important contribution to healthcare companies while preparing for and determining their future policies and strategies (Derin & Demirel, 2013). Health, which is defi ned by the World Health Organization (WHO) as a state of well-being in terms of spiritual, physical and social health, is a basic human right, and everyone should have access to this right equally, fairly and economically (Dogan, Bakan, & Hayva, 2017). Healthcare service, which is based on the protection and improvement of the physical, mental and social health of people, is the primary element with a direct eff ect on increasing the quality of life and ensuring the continuity of lives (Aslantekin, et.al, 2007).…”

Section: Introductionmentioning

confidence: 99%

“…It is defi ned as "all planned work done to protect the health of people and communities, to treat individuals when they get sick, to rehabilitate and teach those who cannot fully recover and remain handicapped to survive without being dependent on others and to increase the health statuses of communities" (www.megep.meb. gov.tr, 2012) (Dogan, Bakan, & Hayva, 2017). Unlike other service sectors, the healthcare services sector cannot focus on cost and effi ciency controls due to the fact that social welfare is its main objective.…”

Section: Introductionmentioning

confidence: 99%

Strategic Brand Model Proposal for Patient Satisfaction and Private Healthcare Preferences

Gok¹,

Burckin²

2020

RCIS

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The success and survival of healthcare services depend largely on meeting the wishes and expectations of the patient. Patient satisfaction can be defi ned as increasing the satisfaction level by meeting their needs and desires, thus decreasing customer turnover. The brand is the care the healthcare institution off ers the patient and it is predicated on the patient's personal satisfaction and their personally perceived satisfaction stemming from the credentials of the healthcare business. As a result, the credential's of the brand is a phenomenon that takes shape by how the brand expresses itself. The brand itself is the credential. The element that directly aff ects customer demands and expectations in health institutions is the emotional bond the institution forms with consumers. The purpose of the study is to identify the actions which healthcare enterprises take towards building corporate credentials, to address the strategy of such institutions in establishing their credentials through patient satisfaction and to measure the eff ect of a brand value phenomenon derived from the credentials. The comparison made by patients and their relatives of one healthcare institution with another which results in the emergence of satisfaction with a brand is a persuasive factor in wages policy against other competitors. The research was supported by measurement and evaluation processes and it aimed to develop a strategic brand model proposal.

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Medikal Turizm Hizmeti Veren Hastanelerde Sağlık Otelciliği Hizmetleri İle Örgütsel Ustalık İlişkisi

Gülenç

Kozak

2019

Seyahat Ve Otel İşletmeciliği Dergisi

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ÖzAraştırmanın amacı, sağlık otelciliği hizmetleri ile örgütsel ustalık stratejileri arasındaki ilişkilerin belirlenmesidir. Araştırmanın veri toplama sürecinde anket tekniğinden faydalanılmıştır. Ankete, Ankara'da hizmet veren devlet hastanesi (315), üniversite hastanesi (252) ve özel hastane (105) kapsamında toplam 672 çalışan katılmıştır. Toplanan anket verileri üzerinde gerçekleştirilen betimsel analizler ve ilişki testleri sonucunda, sağlık otelciliği hizmetlerinin devlet hastanesinde ve üniversite hastanesinde orta düzeyde, özel hastanede yeterli düzeyde olduğu ortaya çıkmıştır. Örgütsel ustalık durumunda ise özel hastanenin ( (YS.AS) = 14,17) devlet hastanesine ( (YS.AS) = 8,14) ve üniversite hastanesine ( (YS.AS) = 8,76) göre yararlanıcı ve araştırıcı stratejileri daha iyi birlikte kullanarak daha usta olduğu belirlenmiştir. Ayrıca, her üç hastanede sağlık otelciliği hizmetleri ile yararlanıcı ve araştırıcı stratejiler arasında pozitif ilişki olduğu saptanmıştır. Bu durum, hastanelerin sağlık otelciliği hizmetlerini yeterli düzeyde sunabilmesi için belli bir örgütsel ustalık düzeyinde bulunulması gerektiğini göstermektedir. Bu nedenle yöneticilerin sağlık otelciliği hizmetlerinin iyileştirilmesi için öncelikle örgütsel ustalığı besleyen yararlanıcı ve araştırıcı stratejilerin geliştirilmesine önem vermeleri gerekmektedir.Anahtar Kelimeler: Sağlık Otelciliği, Örgütsel Ustalık, Ankara. AbstractThe aim of the research is to determine the relationships between healthcare hotel services and organizational ambidexterity strategies. Data utilized in this research were collected via questionnaires. A total of 672 employees participated in the survey, from which public hospital (315), university hospital (252) and private hospital (105) all in Ankara. As a result of the descriptive analysis and correlation tests performed on the gathered information; healthcare hotel services were found to be moderate in the public and the university hospital and adequate in the private hospital. In the case of organizational ambidexterity, though, the private hospital ( (YS.AS) = 14,17) was determined to be superior to the public hospital ( (YS.AS) = 8,14) and the university hospital ( (YS.AS) = 8,76) in using exploitation and exploration strategies better. Moreover, there is a positive correlation between healthcare hotel services, and exploitation and exploration strategy in all three types of hospitals. This shows that a certain level of organizational ambidexterity is required for hospitals to provide healthcare hotel services adequately. Therefore, managers should attach importance to the development of exploitation and exploration strategies that foster organizational ambidexterity.

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Sağlik Sektörünün Temel Aktörleri̇ Olan Hastanelerde Rekabet Strateji̇leri̇ni̇n Kali̇teye Etki̇si̇

Cited by 7 publications

References 2 publications

Competitiveness in Turkey the Pharmaceutical Industry

Competitiveness in Turkey the Pharmaceutical Industry

Strategic Brand Model Proposal for Patient Satisfaction and Private Healthcare Preferences

Medikal Turizm Hizmeti Veren Hastanelerde Sağlık Otelciliği Hizmetleri İle Örgütsel Ustalık İlişkisi

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