Satisfaction Levels of Sports Event Participants

Abstract

The aim of the study is to compare the satisfaction levels of the participants, participating in the sports festival according to some variables. The survey was conducted to 1,274 people randomly selected among approximately 55,000 participants who participated in the sports festival organized by a municipality in Denizli-Turkey. As a data collection tools “Personal Information Form” prepared by the researchers and the “Festival Satisfaction Survey” which was developed by Yoon et al. (2010) and adopted into Turkish by Tayfun and Arslan (2013). The data collection forms applied to the participants during the festival and the data were checked in terms of normal distributions in the statistical analysis program and analyzed by using independent samples T test and ANOVA analysis methods. As a result of the analysis, male participants perceived a significant level of satisfaction in the sub-dimensions of program, value, satisfaction and loyalty from the questionnaire. A significant difference was found in the sub-dimensions of knowledge, value, satisfaction, and loyalty in the examination conducted by occupational groups. It is seen that this difference is caused by the public employees’ higher satisfaction level. Another hypothesis of the study was to compare the satisfaction of participants according to their educational status. Significant differences were found in the sub-dimensions of knowledge, value, satisfaction, loyalty. It is seen that reason for the statistically meaningful difference, primary school graduates feel lower satisfaction from the festival in terms of education level. As a result, it is thought that participants of the sport festivals feel different satisfaction in terms of their gender, education status and working situation and while planning that kind of events these characteristics must be taken into consideration.

Enhanced Participants' Registration Model on Open Public Events

“…The problem here occurs in case of big size participants' databases because, as usual, five or six numbers identification number is difficult to memorize for participants. Considering findings of the latest research in the sports events management area, participant satisfaction is a key factor to take part to pay for and return to wellorganized competitions [16], [17], [18], [19].…”

Innovation and Application of Knowledge Graph to Improve the Efficiency of Sports Event Operation and Promotion Methods

“…The State General Administration of Sports points out that it should guide and support the development of the combination of the Internet and sports and encourage the development of mobile Internet-based sports life cloud platform and sports e-commerce trading platform. How to seize the opportunity of the Internet era and develop sports event broadcasting operation industry is a topic worth exploring nowadays [12][13][14][15].…”

The Relationship Between Participant Satisfaction, Perceived Service Quality, and Expenditures in A Sports Event

“…Sports events are activities that are organized within a program for accomplishing the management of seminar, meeting, course, panel, camp, and all sorts of sports events that are organized to serve the purpose of sports competitions (Gokce & Bozyigit, 2020). Sports events are special events that include complexity, competition, multi-purposes, objects, and products which have strong organizational culture and potential marketing history.…”

“…Besides, it can be argued that satisfaction with the visit correlates with expenditure or participant satisfaction in turn is related to visitor perceived service quality. Participant satisfaction has been defined based on the degree of fulfilment of expectations on a good or service (Gokce & Bozyigit, 2020). Perceived service quality may also be closely related to trip motivation, interest, and commitment.…”