Scientific journal "Physical culture" on the mission to develop scientific and social community

Abstract

Modern universities have become the backbone of an economy based on knowledge and innovative policy. They deal with problems of society, primarily the needs for general development, as well as with the problems neglected or "unfulfilled" by public authorities. In Serbia, a project is being realized, which, in addition to the existing two missions (teaching and research), should also develop and implement the universities' third mission which consists of the following three pillars of development: knowledge transfer -technology and innovations, continuous learning, and the acquisition and application of socially responsible behaviour by the universities in Serbia. The changes leading to a modern entrepreneurial university should be followed and accompanied by the changes in scientific journals' missions, since the common denominator of knowledge creators and disseminators is the prosperity of science and society based on innovations. Accordingly, the subject matter of this paper refers to the university's assumed role in the community development or to the capacity of the "Physical Culture" scientific journal to become an intermediary between the teaching, scientific and social mission of the "Physical Education and Sport" science.