“…SL’s technology allows users to build anything imaginable, explore various lands and from seaside towns to educational institutions, speak with other users, and purchase products (Atkinson, 2008). As users explore different aspects of SL, they may come into contact with organizations who have integrated their services into this world, a few of which include implementing learning activities for distance education (Hartley, Ludlow, & Duff, 2015), simulating medical activities to show patients what they will experience before undergoing procedures (Best & Butler, 2013; Hudson, Taylor, Kozachik, Shaefer, & Wilson, 2015), reducing speech anxiety through virtual world workshops (Guzel & Aydin, 2014), and Starwood brand hotels building virtual hotels for users to stay in (Jana, 2006; Lynch, 2006). Freedom to explore anything in SL and the possibility of coming into contact with outside organizations suggests that it is place where its users must figure out what to do as they immerse themselves in SL, just like they would in real life.…”