Segmenting Mainland Chinese Tourists to Taiwan by Destination Familiarity: a Factor‐cluster Approach

Abstract

This research examines the effectiveness of destination familiarity as a segmentation variable. Based on the traditional destination‐choice model, which suggests that customers might eliminate unfavorable destinations in the early stages of information search process, this research proposes that familiar customers should possess more favorable destination images and higher visiting intentions than unfamiliar customers. As the results confirm the positive effects of destination familiarity on destination image and travel intention, the effectiveness of destination familiarity as a segmentation variable is also verified. Copyright © 2011 John Wiley & Sons, Ltd.

Mix between Satisfaction and Attributes Destination Choice: A Segmentation Criterion to Understand the Ski Resorts Consumers

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“…In fact, the Mother Ancestor has had a significant impact on Taiwanese traveling to Mainland China (Guo et al 2006). Chen and Lin (2012) developed items to measure the cognitive and affective image that Mainland Chinese have of Taiwan. They found that while cognitive image is multidimensional, affective image is unidimensional.…”

Place Familiarity and Attachment: Moderators of The Relationship Between Readers’ Credibility Assessment of A Travel Blog and Review Acceptance

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