The year 2020 will be remembered for the expansion of the covid-19 pandemic and the great direct and collateral effects it had on the economy and companies, a situation that led to the implementation of telework mediated by mobile technologies, as a work alternative for some favored companies and the disappearance of many that did not find viable alternatives to survive in the market.The sample is made up of 384 collaborators from companies and businesses from all sectors located in the city of Pasto, the applied study was descriptive analytical, with a cross-sectional, non-experimental and quantitative investigation, through structured formats for collecting information and analysis of results using SPSS software.The companies found in technologies and telework, the only key means to stay in the market, in conditions of high economic losses, plus some sectors of the economy, they lagged completely behind due to ignorance in the implementation of technological advances. Taking advantage of the crisis led companies to define the productive use of communication technologies as the axis for the development of novel processes based on self-regulation, responsibility and the will of people and the business willingness to maintain itself. But the common denominator is the business closure, the dismissal of employees, underfunding and the need to find innovative means for business reactivation despite the uncertainty generated by the coronavirus.