2020
DOI: 10.1007/978-981-15-6168-9_39
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Self-deprecating Humor Detection: A Machine Learning Approach

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Cited by 11 publications
(16 citation statements)
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“…Self-deprecating is one of the marketing campaign strategies to capture users' sentiments. Self-deprecating contents are mainly used for brand endorsement and product campaigning so that the sales volume can be scaled up [6]. Such contents enhance self-promotion marketing, and they improve the product-consumer relationship and create a place among the consumers.…”
Section: Why Self-deprecating Sarcasm?mentioning
confidence: 99%
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“…Self-deprecating is one of the marketing campaign strategies to capture users' sentiments. Self-deprecating contents are mainly used for brand endorsement and product campaigning so that the sales volume can be scaled up [6]. Such contents enhance self-promotion marketing, and they improve the product-consumer relationship and create a place among the consumers.…”
Section: Why Self-deprecating Sarcasm?mentioning
confidence: 99%
“…Moreover, self-deprecating contents are structured in such a way that a brand accepts flaws without affecting its brand value. Besides OSNs, selfdeprecating contents are also seen in celebrities' interviews as well as in politicians' speeches [6]. Stieger et al [5] considered sarcasm as aggressive humor.…”
Section: Why Self-deprecating Sarcasm?mentioning
confidence: 99%
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“…Interactions among the large user base generate massive data, which we can mine to extract valuable insights. In the existing literature, researchers have used the OSN datasets in many domains, such as sentiment analysis [1], [2], social bot detection [3], [4], sarcasm detection [5] and its different specializations [6], [7], [8], humor detection [9], recommendation system [10], [11], and rumor detection [12].…”
Section: Introductionmentioning
confidence: 99%