Semiotika Visual Logo RSU.Surya Husadha Denpasar

Jayanegara, I Nyoman

doi:10.31598/bahasarupa.v1i1.138

Cited by 3 publications

(1 citation statement)

References 1 publication

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“…Namun pada kenyataannya masih terdapat pemahaman yang dapat dikatakan keliru dan memunculkan dampak besar terhadap produk ataupun jasa prihal identitas visual ini serta kandungan elemen yang berhubungan dengan hal tersebut. Secara teoritis identitas visual sebagai sistem tanda dapat diwakilkan dengan elemen gambar dan elemen tulisan [1] atau secara spesifik dapat berupa ilustrasi, simbol, logo, huruf, lambang, warna, dan bahkan teks. Logo sebagai bagian dari identitas visual sebuah entitas memiliki peranan yang sangat penting dalam menyampaikan pesan kepada khalayak.…”

Section: Pendahuluanunclassified

Analisis Bentuk Pada Identitas Visual Stmik Stikom Indonesia

Jayanegara¹,

Setiawan²

2020

bahasarupa

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Visual identity as a sign system that is used consistently to communicate messages widely. This is very important to be a consideration in building positive branding. The design elements contained in visual identity should be able to be clear and specific in their function as sign systems. In STMIK STIKOM Indonesia as an entity, it has a logo and a symbol as its visual identity. The use of these two things becomes somewhat ambiguous when published to the public and can lead to confusion about the reception of the message. In this visual identity study as a sign system, data will be collected in various fields related to logos and symbols in various media created by institutions. So that the data can be analyzed taxonomically by considering the construction, fields, letters, colors, and forms of placement in various elements. The results of the study found that the inconsistency of the use of visual identity, the use of different colors on the logo or symbol, removal of some parts of the logo, and the destruction of the logo structure with a disproportionately step. The fundamental finding is the emergence of ambiguity in visual identity and the necessity of having standard rules through manual graphic standards as a reference for the use or utilization of agreed visual identity.

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Section: Pendahuluanunclassified

Analisis Bentuk Pada Identitas Visual Stmik Stikom Indonesia

Jayanegara¹,

Setiawan²

2020

bahasarupa

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Semiotic Studies of The Menara Pinisi Symbolization in Visual Identity

Nurabdiansyah¹

2019

Proceedings of the 1st International Conference on Advanced Multidisciplinary Research (ICAMR 2018)

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Menara Pinisi is Academic Administration Center building which is an important academic building at Universitas Negeri Makassar (Makassar State University). This landmark is located on Jalan Andi Pangerang Pettarani, Makassar, the capital city of Sulawesi Selatan. The main design of the Menara Pinisi was inspired by Pinisi, that is a Bugis Makassar traditional boat that is well known to the world as a UNESCO world heritage. As an iconic building, Menara Pinisi has become a symbol and identity of a new landmark in Makassar. As a symbol, some visual identities were made to take the main design of this building as inspiration. This study describes the semiotic studies of the Menara Pinisi symbolization in several visual identities, the metaphor analysis used, visual representation and visual perception created, and the stages of visual framing to read the meanings. The research method is conducted qualitatively using purposive sampling technique. Data in the form of collected logos take all or part of the Menara Pinisi as a visual expression in the visual identity creation. The entire visual identity taken is directly related to the Universitas Negeri Makassar.

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Analisis Tanda Visual Dalam Tagar Corona Art Museum

Nofrizaldi¹,

Arifianto

Pertiwi³

2020

bahasarupa

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The gallery is a space of interaction between artists and audiences. In the era of pamdemik covid, gallery space was closed due to physical distancing. Imaginary space is built by utilizing communication and information technology. Instagram as a digital platform is widely used as a space for building artistic interactions. Through the hashtag of Corona Art Museum, the writer looks for some visual works to be used as object of analysis. Verbal and visual signs in the visual content will be dissected using the classification of signs: icons, indexes, symbols from Charles S. Peirce and the system of meaning production of codes using The Five Code: Hermeunetic, Narrative, Cultural, Semantik & Symbolic from Roland Barthes. The reading of visual signs will use the Sumbo Tinarbuko Triadik in looking at aspects of visual communication. The results of reading visual signs will reveal how visual content in an imaginary space can be a space of expression and the existence of an artist / designer.

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Semiotika Visual Logo RSU.Surya Husadha Denpasar

Abstract: Abstrak

Cited by 3 publications

References 1 publication

Analisis Bentuk Pada Identitas Visual Stmik Stikom Indonesia

Analisis Bentuk Pada Identitas Visual Stmik Stikom Indonesia

Semiotic Studies of The Menara Pinisi Symbolization in Visual Identity

Analisis Tanda Visual Dalam Tagar Corona Art Museum

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