Public Communication Campaigns 2001
DOI: 10.4135/9781452233260.n4
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Sense-Making Methodology: Communicating Communicatively with Campaign Audiences

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Cited by 88 publications
(102 citation statements)
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“…In other words, reaching the unreached is a oneway process. As the theme of this paper is an international discussion on technologies for learning, I submit that human learning translates into a disposition to dialogue, and that dialogue is a two-way process (Dervin & Frenette, 2001;Shotter, 2002;Visser, 2001). As long as the process is one way we all remain unreached.…”
Section: Who Are the Unreached?mentioning
confidence: 99%
“…In other words, reaching the unreached is a oneway process. As the theme of this paper is an international discussion on technologies for learning, I submit that human learning translates into a disposition to dialogue, and that dialogue is a two-way process (Dervin & Frenette, 2001;Shotter, 2002;Visser, 2001). As long as the process is one way we all remain unreached.…”
Section: Who Are the Unreached?mentioning
confidence: 99%
“…The primary articles where she discusses information use are Dervin (1983Dervin ( , 1992Dervin ( , 1999bDervin ( , 2003 and Dervin and Frenette (2003). In the selection of sense-making texts, the fact that Dervin's conceptions of information use have changed to some extent since the early 1980s was acknowledged.…”
Section: Research Taskmentioning
confidence: 99%
“…Recently, the ideas of "verbing" practices have been emphasized as a distinctive feature of sense-making (Dervin, 1999b;Dervin & Frenette, 2003).…”
Section: Basic Assumptions Of Sense-makingmentioning
confidence: 99%
“…The researcher must encourage the patient to describe his or her world in the context of the patient's own meanings and understandings in order to gain knowledge of the individual's life experiences (Dervin and Frenette, 2001 individual's life experiences, the researcher must encourage the person to describe his or her world in the context of the person's own meanings and understandings. This is accomplished by transferring the researcher's attention from "nouns of interest," such as the goals and evidence of the study, to "verbs that permit a dialogic interface to be established" (Dervin and Frenette, 2001, p. 72).…”
mentioning
confidence: 99%
“…This is accomplished by transferring the researcher's attention from "nouns of interest," such as the goals and evidence of the study, to "verbs that permit a dialogic interface to be established" (Dervin and Frenette, 2001, p. 72). The useful example provided by Dervin and Frenette (2001) relates to obesity:…”
mentioning
confidence: 99%